Zero Trust Adoption Statistics and Trends in 2025

Zero trust is a security strategy suited to modern multi-cloud networks. This strategy puts its focus on enforcing security policies for each individual connection between users, applications, devices and data, rather than just defending the network perimeter.

Zero Trust adoption refers to the process of implementing a Zero Trust security model. Unlike traditional security models that assume users and devices within the network perimeter are trustworthy, Zero Trust operates on the principle of “never trust, always verify.” This approach requires continuous verification of every user, device, application, and transaction, both inside and outside the network.

The zero trust approach minimizes the risk of breaches by enforcing strict access controls, minimizing the attack surface, and providing real-time monitoring. This results in a robust, adaptive security framework that protects sensitive data, reduces insider risks, and strengthens compliance with regulatory requirements.

Expert Insights have gathered statistics on zero trust adoption to provide insights into this topic, for cybersecurity professionals to better evaluate how this approach might benefit their overall security.

Zero Trust Market Statistics

As of 2025, the size of the zero-trust market is estimated at $38.37 billion USD.
This market is projected to grow to $86.57 billion USD by 2030 with a CAGR of 17.7%.
The largest region for the zero-trust market is currently North America, and the largest growing region is Asia Pacific (a significant driver for the increases in this region is their role in manufacturing on a global scale).
Large enterprises held the largest revenue share at 76%, but SMEs are projected to have the highest rate of growth by 2030.
The IT and telecommunications industries showed the highest revenue share as of 2022, which sat at 45%. The healthcare industry is projected to show the highest rate of growth in this market.
- IT and telecom companies already rely on maintaining secure access to their systems due to the nature of these industries.
- Zero-trust is becoming more necessary in this industry for two major reasons: healthcare institutions tend to be prime targets for cyberattacks, and telehealth visits have gained popularity since the pandemic.

Who Is Implementing Zero Trust?

In a survey of over 2,200 IT and business leaders from large enterprises, almost half of respondents (46%) said that their organization was in the process of moving to a zero-trust model. 43% reported already adopting zero-trust principles, which left just 11% with no current zero-trust implementation.
One major reason some organizations have not yet adopted zero-trust is due to the time and resources required to either migrate from or upgrade legacy systems.
Another survey by Gartner found that 63% of organizations worldwide have implemented zero-trust either partially or fully.
Out of the organizations that did implement zero-trust, 65% of organizations didn’t report any failures during the deployment process. Those who did encounter issues reported only experiencing minor delays.
On average, adopting a zero-trust strategy addresses up to 50% of an organization’s environment and mitigates up to 25% of overall enterprise risk.

How Are Enterprises Implementing Zero Trust?

According to a 2024 survey asking IT professionals which technology they considered most important for implementing zero-trust, the most popular answer was Security Service Edge (SSE). The next most popular answers were SSO / MFA followed by SIEMs.
The most common deployment model for zero-trust is on-premises, with a 77% market share as of 2022.
- On-premises zero-trust deployments come with the advantages of keeping sensitive information strictly within their own organization and direct ownership of their security controls.
However, the cloud deployment segment of this market is projected to grow by 17% between 2023 and 2030, which is a faster growth rate than the on-prem segment.
- Although this relies on working with a third-party cloud provider, some organizations are migrating due to the additional flexibility and convenience offered by cloud deployments.
A report from the SANS institute has identified the following factors driving the increased demand for zero-trust adoption:
- Whilst cloud systems improve an organization’s flexibility, they also expand an organizations’ attack surface
- Changes in the regulatory landscape mean that enterprises must meet corporate responsibility, data privacy, and compliance requirements or face harsh penalties
- The rise in remote work post-pandemic demands secure remote access to company resources
Adopting a zero-trust strategy can help organizations manage four key areas:
- Cloud acceleration
- Supply chain threats
- Human risk
- Corporate responsibility