About Us
Expert Insights is where security meets scrutiny
Discover why over 1 million businesses use Expert Insights every year
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Our Values
Expert Insights launched in 2018 with a clear belief: there is nothing more important than the security of your business.
When you're making a decision about the security of your company, complexity doesn't work. Jargon doesn't work. Marketing BS doesn't work.
You need clarity. Facts. The substance, not the sell. That's where we come in.
At Expert Insights, we analyse the best products on the market. We subject their claims to rigorous scrutiny in order to provide unbiased, expert assessments, delivered succinctly in detailed shortlists.
About Us
Expert Insights saves you time and hassle by rigorously analyzing cybersecurity solutions, cutting through the hype to deliver clear, actionable shortlists.
We specialize in cybersecurity. So, our focus is sharper, our knowledge is deeper and our insights are better, What's more, our advice is completely impartial.
In a world saturated with information, we exist to arm experts with the insights they need to protect their organization.
That's why over 1 million businesses have used us to inform their cybersecurity research.
The Experts Insights team
Expert Insights was founded in 2018 by Craig MacAlpine. Craig has over 20 years' experience in the email security industry and is a passionate cybersecurity innovator, founding a number of cybersecurity organizations.
Prior to Expert Insights, Craig founded EPA Cloud, which was acquired by J2 Global, NASDAQ: JCOM in 2013.
Our Guiding Principles
Information is nothing without integrity.
Every business needs to protect the integrity of their information.
That's why we offer free, impartial advice.
Our guiding editorial principles:
Honesty
We will always be clear and transparent in our recommendations
Analysis
We subject cybersecurity solutions to rigorous scrutiny
Expertise
Our advice and guidance will always come from objective, experienced experts
Empowerment
Our role is to help experts like you make confident buying decisions
Clarity
We cut out the marketing jargon and keep content simple and accessible
Impartiality
We are, and will remain, proudly independent, unbiased and impartial
How We Make Money
Clarity is a key tenet of our business, so we believe in being fully transparent.
Expert Insights is a privately owned company led by founder and CEO Craig MacAlpine. Our analyst team and business unit are run independently in order to ensure integrity.
Our revenue comes from advertising partnerships with cybersecurity vendors. But this does not in any way effect our impartiality.
We only allow select, qualifying vendors to sponsor shortlists. Sponsored listings are clearly marked. Their status as a sponsor does not exempt their products from equal levels of scrutiny. On the contrary, advertisers must submit to a robust onboarding process to ensure their solutions are effective, secure and credible.
We will never allow a poor solution to advertise on our site.
In supporting Expert Insights, our advertisers are committing to support quality content unbiased, expert assessments and integrity in the cybersecurity market.