Public cloud backup solutions are secure data backup services operated by remote, third-party cloud service providers. These solutions enable organizations to securely store, manage, and recover data in the event of hardware failure, accidental deletion, or other loss scenarios. They are a scalable and cost-effective alternative to on-premise backup solutions.
Public cloud backup is the most widespread form of cloud data storage today, with many cloud backup solutions available for organizations to store data from a range of sources, including SaaS applications such as O365, Google Workspace, Jira, and Salesforce. With public cloud backup, the third-party provider operates all backup resources and takes responsibility for protecting your data, which is typically accessible via web browser. Public cloud backup providers will rely on storage from AWS and Microsoft Azure, the most commonly used public cloud backup providers.
Backing up data to a public cloud service reduces the risk of data loss and enables quick and efficient recovery of data when required. These services use encryption to protect data, both during transmission and when stored in the cloud. This ensures that unauthorized users cannot access it. Choosing a reliable and comprehensive public cloud backup solution is vital to mitigate risk and maintain business continuity.
In this guide, we will explore the top public cloud backup services available today, based on factors such as storage capacity, pricing, security features, ease of use, third-party integrations, and customer feedback.
Datto Endpoint Backup with Disaster Recovery is a software-based business continuity and disaster recovery (BCDR) solution that combines direct-to-cloud backup, immutable cloud storage and cloud-based disaster recovery. It enables MSPs and internal IT teams to secure their critical data, minimize downtime in the event of a data loss incident and get back up and running quickly during unexpected disruptions. Endpoint Backup with Disaster Recovery supports Windows- and Linux-based workloads.
With Datto Endpoint Backup with Disaster Recovery, IT professionals can virtualize their systems in the Datto Cloud with 1-Click Disaster Recovery for near-zero RTOs. The Datto Cloud offers immutable backup storage, blocking unauthorized alterations or deletions and protecting data against ransomware. Datto Endpoint Backup with Disaster Recovery offers mandatory two-factor authentication for accessing the admin console, role-based access control (RBAC), restoration of snapshots from delete agents with Cloud Deletion Defense (TM) and end-to-end encryption. Using these secure backups, teams can easily restore entire systems and individual files, or utilize image export and bare metal recovery features. Teams can also regularly test their backup and recovery processes in the Datto Cloud without incurring any additional charges. Finally, the solution offers detailed reports into backup health, screenshot verification results and recovery activities that can be used for reporting, compliance and auditing purposes.
Datto Endpoint Backup with Disaster Recovery is straightforward to manage via Datto’s intuitive, multi-tenant Partner Portal. The platform offers flexible retention options (including unlimited and time-based retention). In terms of support, Datto offers 24/7/365 direct-to-tech support and live assistance for disaster recovery and DR testing. Overall, we recommend Datto Endpoint Backup with Disaster Recovery as a strong backup and disaster recovery solution for MSPs and larger enterprises with complex IT setups and multiple systems to manage.
Acronis Cyber Protect is an AI-powered solution that combines cloud-backup and protection. The solution features cloud backup and endpoint protection, including vulnerability assessments, patch management, remote desktop access, and drive health monitoring. Its full-stack antimalware capabilities provide next-generation AI-based protection, along with URL filtering, and automated backup scanning. Acronis Cyber Protect ensures fast and reliable recovery of apps, systems, and data on any device and from any incident.
Acronis Cyber Protect eliminates complexity by offering one license, agent, management console, vendor support line, and source of shared information about protected systems. This streamlined approach increases efficiency by cutting costs and delivering better protection with existing resources. Acronis Cyber Protect’s proactive, active, and reactive layers of protection include backup vulnerability assessments, patch management, malware removal, continuous data protection, real-time malware defenses, self-defense capabilities, integrated disaster recovery, and forensic backups.
Acronis Cyber Protect simplifies protection efforts, reduces total cost of ownership, and proactively prevents costly downtime while inspiring customer confidence and trust. The integration of data protection and cybersecurity brings unique capabilities, making Acronis Cyber Protect a comprehensive solution for delivering an unparalleled level of cyber protection.
Barracuda Cloud-to-Cloud Backup is a user-friendly and comprehensive backup solution specifically designed for Microsoft 365 data, such as Teams, Exchange Online, SharePoint, OneDrive, and OneNote. The solution offers a fully cloud-based approach with no software or hardware for users to manage. This results in an improved performance and instant scalability. Users can quickly find and recover their data through an intuitive global user interface, with detailed reporting and customizable email notifications.
Flexible and extensive support for Microsoft 365 is a key feature of Barracuda Cloud-to-Cloud Backup. It enables users to restore Teams, Exchange, SharePoint, OneDrive, and OneNote data fully or at a granular level. The platform also provides comprehensive SharePoint support, ensuring that all site templates, custom lists, permissions, and metadata are backed up and easily restorable. The SaaS solution also supports multi-factor authentication, role-based access control, and multi-tenant management.
Barracuda’s offering is also highly secure, with data encrypted both in transit and at rest. Multiple external copies of backup files ensure redundancy and data protection. The cloud-first backup solution allows users to quickly sign up and run their first backup in just five minutes. As a cloud-native platform, it offers a total of 13 regional storage locations globally, meeting various data storage and residency requirements.
Cohesity DataProtect is a secure backup and recovery solution designed to protect data from various sources, including cloud-native, SaaS, and traditional data sources. It combines multiple-point products into a single software that can be deployed on-premises or used as a service (BaaS). Built on zero-trust principles, it offers extensive protection for various data sources including virtual and physical servers, traditional and containerized applications, databases, NAS, and SaaS workloads.
Cohesity DataProtect provides multi-layered security features, such as immutability, WORM, data encryption framework, multifactor authentication, and granular role-based access control to prevent unauthorized access and modification of data. It also ensures fast recovery with near-zero RPOs and near-instant RTOs, meeting business SLAs. Additionally, Cohesity DataProtect reduces downtime by instantly mass restoring numerous virtual machines, large volumes of unstructured data, and any size Oracle database. This, ultimately, reduces data protection costs by 70% or more.
With DataProtect, businesses can take advantage of the public cloud’s elasticity and economics by eliminating the need for on-premises hardware. With the SaaS option, organizations can configure their backup jobs and quickly start protecting mission-critical data and applications without on-premises hardware requirements. Hosted in AWS and Microsoft Azure, Cohesity BaaS delivers flexibility and choice in meeting various business requirements.
Druva Data Resiliency Cloud is a cloud-native backup platform built on Amazon Web Services (AWS). It offers centralized data protection and management for various data sources such as endpoints, virtual data centers, Software-as-a-Service (SaaS) applications, and AWS infrastructure. Serving as a single, consolidated data repository, it simplifies backup and disaster recovery while enhancing data visibility for legal and compliance purposes. The platform is designed to reduce administrative complexity and provide better control over data governance.
The Druva platform’s key features include global source-side deduplication, which ensures efficient bandwidth usage and minimizes data transfer across servers, cloud applications, and end-user devices. It is also designed with a strong focus on security, employing multiple layers of protection for data both in transit and at rest. With its data centers distributed globally, the platform boasts 99.99999% data availability, ensuring compliance with regional data residency requirements, while facilitating workload mobility.
Druva Data Resiliency Cloud’s centralized management makes it easier for IT teams to manage data at scale, with flexible, policy-based management to customize rules and ensure continuous data protection. Comprehensive legal and compliance capabilities such as legal hold, federated search, compliance monitoring, and audit trails offer visibility into data activities. The platform is built on AWS, eliminating the need for on-site hardware, software, or dedicated resources. With on-demand scalability, global deduplication, and storage tiering, Druva Data Resiliency Cloud can provide up to 50% better total cost of ownership.
NAKIVO Backup & Replication is a comprehensive data protection solution designed for SMBs, enterprises, and managed service providers (MSPs). It provides backup, replication, instant restore, disaster recovery, and infrastructure monitoring capabilities in a single interface. The solution supports virtual, cloud, physical, and SaaS platforms and is compatible with various virtualization and storage technologies.
NAKIVO Backup & Replication offers a wide range of features, including 9+ recovery options for operational resilience, such as instant VM boot, instant P2V, instant object recovery, bare metal recovery, and recovery across virtual platforms. The solution is highly scalable and flexible, suitable for single and multi-tenant deployment models, with some customers protecting over 8,000 VMs across 300+ locations.
For enhanced cyber resilience, NAKIVO Backup & Replication provides advanced immutability in multiple storage targets and the ability to scan backups before recovering data. The solution is MSP-ready and designed to help deliver reliable and profitable BaaS, DRaaS, and other data protection services. With a lightweight footprint, NAKIVO Backup & Replication can be easily deployed on Windows or Linux systems, as a VMware or Nutanix virtual appliance, or as an Amazon Machine Image (AMI).
Rubrik is a data management company that offers a single software platform designed to simplify and automate backup and recovery capabilities for enterprises. The platform covers data centers and cloud environments, while also providing API-first automation, cloud mobility, and protection against cyber attacks and data breaches.
Key products in Rubrik’s portfolio include Rubrik Cloud Data Management Platform, offering backup, recovery, data archival, and disaster recovery for various environments. Rubrik Polaris SaaS Platform, delivering a unified system of record for data management with added services such as AI-driven ransomware recovery and data intelligence. Rubrik Mosaic, aimed at streamlining application-consistent backup and recovery for NoSQL databases.
Important principles behind Rubrik’s technology involve being a software-defined platform that consolidates disparate components, offering simplicity at scale, cloud mobility for cross-environment protection, an API-first architecture that supports automation tools, end-to-end security, and a broad ecosystem support.
Rubrik takes a comprehensive approach to security by implementing a multi-layered security framework, which includes data-at-rest encryption, data-in-flight encryption, flexible key management, user authentication, data integrity, and centralized compliance reporting. The platform integrates with ServiceNow to provide self-service data management options that automate data protection, reduce recovery times, and offer customized reporting and analytics.
Veeam’s Hybrid Cloud Backup Solution offers a comprehensive data protection platform for hybrid cloud environments. As the number one hybrid cloud backup solution, Veeam Data Platform offers protection and management of cloud data across various environments, addressing the growing need for native backup and centralized management in a world of rapid cloud adoption.
Veeam’s platform supports major public cloud providers, such as AWS, Microsoft Azure, and Google Cloud, and assists in protecting exabytes of cloud data. With features like policy-based management, immutability, and proactive cost calculation, it enables organizations of all sizes to store and manage their cloud data securely and cost-effectively. The platform encompasses cloud-native backup, cloud mobility, Kubernetes backup, and SaaS backup for services like Microsoft 365 and Salesforce. In addition, it offers disaster recovery, ransomware protection, and data migration capabilities.
Headquartered in Columbus, Ohio, Veeam is a market leading with over 450,000 customers worldwide, including 82% of the Fortune 500 and 73% of the Global 2000.
Public cloud backup solutions are cloud-based data backup services operated by cloud service providers in a public cloud infrastructure. These solutions allow organizations and individuals to securely store copies of their data, applications, and systems in remote cloud data centers.
Typically delivered on a SaaS model basis (with monthly or annual per user billing), public cloud backup solutions provide a secure and reliable way to protect data from various threats, including hardware failures, data corruption, accidental deletion, and cyberattacks.
Popular public cloud backup services are offered by companies like Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), and numerous third-party providers that specialize in backup and disaster recovery services.
Using a public cloud backup is typically more scalable and cost effective than using a private backup solution or a solution hosted on premises. Some of the key advantages of public cloud backup include:
When implementing a public cloud backup solution, it’s important to carefully plan your backup strategy, choose the appropriate storage class, and consider data retention policies to ensure that your data is adequately protected and recoverable when needed. Key features to consider when choosing a solution include:
Joel Witts is the Content Director at Expert Insights, meaning he oversees all articles published and topics covered. He is an experienced journalist and writer, specialising in identity and access management, Zero Trust, cloud business technologies, and cybersecurity. Joel is a co-host of the Expert Insights Podcast and conducts regular interviews with leading B2B tech industry experts, including directors at Microsoft and Google. Joel holds a First Class Honours degree in Journalism from Cardiff University.
Laura Iannini is an Information Security Engineer. She holds a Bachelor’s degree in Cybersecurity from the University of West Florida. Laura has experience with a variety of cybersecurity platforms and leads technical reviews of leading solutions. She conducts thorough product tests to ensure that Expert Insights’ reviews are definitive and insightful.