Today, organizations are experiencing a rapid shift towards cloud-based applications, resulting in a more pressing need for robust SaaS backup and recovery capabilities.
As data loss can lead to costly downtime, compliance violations, and reputational damage, having a reliable backup and recovery solution for SaaS applications is no longer optional—it’s essential. While many assume that cloud providers protect data fully, the reality is that most operate under shared responsibility models. This means the service ensures platform uptime and availability, but that businesses are responsible for protecting themselves against things like accidental deletion, internal threats, and ransomware.
In this article, we explore key statistics and emerging trends shaping the SaaS backup and recovery landscape. This will help to illustrate how a proactive data protection strategy can help your organization to minimize downtime, boost compliance, and more effectively safeguard business continuity in a cloud-first world.
General Market Statistics
- In 2025, the cloud backup market has a current estimated size of $7.13 billion USD. This is projected to grow to $21.62 billion by 2030 with a CAGR of 24.9%.
- As of 2023, the North America region had the largest market share at around 45%. Europe came in second place with a market share of 25%, followed by Asia Pacific at 18%.
- Large enterprises held 60% of the market share for SaaS backup. However, SMEs are expected to show a faster rate of growth by 2030.
- The largest share in 2023 was held by Office 365 Backup, accounting for 35% of the market revenue, followed by Salesforce Backup at 30%, G Suite Backup at 20%, and Other Backup solutions at 15%. Among the backup types, Salesforce Backup exhibited the fastest growth in 2023.
- The BFSI (Banking, Financial Services, and Insurance) segment accounted for the largest market share of over 25% in 2023.
Saas Backup Usage
- According to a 2019 survey of over 1,000 backup administrators, 91% of respondents stated that they used backups to protect their business’ databases. Only 16% stated that they used backups to protect their SaaS data.
- According to BetterCloud’s 2024 State of SaaSOps Report, organizations used an average of 112 SaaS applications. This was down from 130 in previous years.
- When respondents were asked what their biggest concern was regarding managing their SaaS stack, the most popular answer (31%) was securing SaaS applications.
Spanning’s The State Of Saas Backup And Recovery Report 2025
This SaaS Backup and Recovery Survey Report from Spanning sheds light on current trends in cloud data protection, backup, and disaster recovery, as well as illustrating how organizations are navigating an increasingly hybrid technology landscape. It reveals that:
- 25% of organizations have no policies or controls in place to prevent malicious access to their backup infrastructure.
- More than 60% of organizations believe they can recover from a downtime event within hours. In reality, only 35% could.
- Only 40% of organizations expressed confidence that their backup and recovery solution can protect critical digital assets sufficiently in a disaster. Another 30% worry that their organization doesn’t have a good enough backup and recovery solution in place.
- Respondents reported that 54% of their workloads and applications currently run in the public cloud. Over 60% of their workloads and apps are expected to run in the public cloud in the next 24 months. This figure includes SaaS applications as well as IaaS and PaaS.
The Saas Data Protection Disconnect By Enterprise Strategy Group (ESG)
- 45% of SaaS data loss is caused by either malicious or accidental data deletion. 20% of these deletion events were accidental, 19% were intentional by an external party, and 6% were intentional by an internal party.
- Only 41% of the respondents reported using a third-party tool to protect their Salesforce data, which means about 60% of Salesforce users are running this mission-critical application without backup!
- 33% of IT leaders using SaaS rely on the vendor to protect their SaaS-resident application data. There is a common misconception that SaaS vendors will automatically handle backing up all your organization’s data as part of their service, but in reality, this is not the vendor’s responsibility.
- Another 45% believe they are partially responsible for protecting their organization’s data and rely both on the SaaS provider and a third-party data protection tool or service.
- For organizations using Microsoft 365, 23% of companies want no data loss / downtime. A larger percentage want no more than 10 minutes of data loss / downtime.
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