The Top 10 Customer Identity And Access Management (CIAM) Solutions

The Thales OneWelcome CIAM Platform enables you to protect digital identities across your B2B ecosystem. The cloud based CAIM solution simplifies user registration, onboarding, delegation management and access control, ensuring seamless and secure protection for identities across the B2B ecosystem. Thales, a leading provider of cybersecurity solutions, acquired OneWelcome in 2022, strengthening its position as a market leading identity and access management provider.

Thales OneWelcome CIAM Platform Features

• Multi-factor authentication – including face recognition, biometrics, mobile logins or one-time passwords provide additional layers of security
• Identity lifecycle management – manage automated provisioning at scale using multiple integrations
• Identity registration – efficiently onboard and manage business partners and applications via a intuitive and straightforward registration process
• Delegated administration – businesses can easily assign the correct amount of autonomy and responsibility to each B2B partner, allowing then to better manage their business while also ensuring you have total visibility
• Single sign-on – receive fast, recure access to online services seamlessly with just a single login of their choice

Supported Authentication Methods: Biometrics, face recognition, one-time passwords, or mobile login.

Thales OneWelcome CIAM Platform Pricing: Visit the Thales OneWelcome website for custom pricing information.

Expert Insights’ Comments: The Thales OneWelcome Identity Platform streamlines identity and access management for your business customers with intuitive, user friendly interfaces and processes. The platform provides key CIAM capabilities including secure MFA, Single Sign-On, identity lifecycle management and identity registration. This enables customers to improve onboarding processes, collaboration with suppliers, and facilitate guest users. Integrations and automations help to reduce complexity and cost, so teams can build more scalable systems. We recommend this solution to organizations looking to provide secured, frictionless, privacy protected access for customers.

Descope is a versatile no/low-code CIAM platform designed to enhance user onboarding and authentication processes. It provides visual workflows, SDKs, and APIs to deliver a clear and customizable identity experience. The solution’s drag and drop interface makes it easy to use for organizations of all experience levels.

Descope Features: 

• Drag-and-drop visual editor enables rapid implementation of authentication methods, including passwordless options, for seamless user experiences.
• Integrations with third party apps and tools help secure the user’s entire journey. Identities are unified across applications enabling customization through a widget editor.
• Developers can enhance security with risk-based MFA deploying device fingerprinting and external risk assessments.
• No-code, some code, or extensive code setups, alongside Flows, SDKs and REST APIs, for ease of use at all levels.
• Facilitates best practice session management, the adoption and use of strong passwords, and risk scoring.
• Customizable branding and color schemes.

Supported Authentication Methods: SSO, MFA, authenticator apps, OTPs, passkeys, biometrics, Magic Links, and Passkeys.

Descope Pricing: Descope offers a Free plan with no time limits, but some limits on features. The Pro plan is designed for early-stage startups and costs $249/month with 10,000 monthly users, 35 tenants, and other features for emerging company. The Growth plan, starting at $799/month, allows 25,000 monthly users and 100 tenants, in addition to bot protection, 1M anonymous users, multi-region data residency, amongst other features. Beyond this, there is an Enterprise plan which allows more customization for the specific needs of large organizations.

Expert Insights’ Comments: Descope provides a streamlined approach to managing user identities and authentication. Its large number of integrations, easy to use drag and drop builder, and streamlined interface help it to stand out in a busy CIAM market. It simplifies user onboarding and improves conversion rates, while centrally managing user identity in both consumer and business applications. It is a flexible and valuable tool that can be customized for your organization’s needs, enhancing user experience and security.

As global leaders in identity security, CyberArk work to provide comprehensive security for both human and machine identities, supporting leading organizations in protecting their most critical assets. The CyberArk Identity Security Platform offers a CAIM solution in CyberArk Customer Identity, which is designed to help dynamic enterprises to secure customer identities end-to-end.

CyberArk Customer Identity Features:

• Authenticate and authorize access via embedded secure single sign-on, controlling access with fine-grained policies
• AI powered, risk aware, and passwordless multi-factor authentication
• Helps to manage customer identities using APIs or directly in the Cloud Directory
• Provides a comprehensive collection of Developer Tools including guides and other resources that support developers with the integration of the CyberArk Identity Security Platform
• Supports the securing of access to business apps for both human and machine identities
• Ensures machine identity access is secured within the DevOps pipeline
• Helps to minimize complexity and reduce the burden on IT teams

Supported Authentication Methods: Embedded secure single-sign on, social login, username and password, federated credentials.

CyberArk Customer Identity Pricing: CyberArk offers a 30-day free trial and can also provide a demo of the solution. Contact the team at CyberArk directly for more information on the solution and on its pricing.

Expert Insights’ Comments: CyberArk Customer Identity allows organizations to safely open their website and apps for customer access, without leaving themselves vulnerable to security breaches. Users of CyberArk Customer Identity paise its capabilities and strong support, and they generally rate it highly. We would recommend this solution to organizations interested in seamless integration, a frictionless sign-on experience, and intuitive access controls.

ForgeRock are providers of end-to-end, AI-driven products that are designed to secure their thousands of global customers against today’s cyber threats. ForgeRock’s customer identity and access management offering promising to secure identities while providing customers with an experience that is personalized, effortless, and secure.

ForgeRock Identity Platform Features:

• Create streamlined customer experience with self-service registration, social registration, SSO, and delegated admissions
• Customize a multi-channel digital experience for customers
• Get a unified overview of customer actions
• Provides a wide variety of web, mobile, MFA and passwordless authentication options
• Use multi-tenancy and data isolation to secure customer identities
• Encrypt sensitive customer data at rest, blocking unauthorized partied from viewing it
• Build and manage customer use profile for easy sharing, account deletion, and date portability
• Achieve CCPA, GDPR, SOX, and PCI-DSS compliance and enable profile and privacy management across all people, services and things while meeting all consent and privacy requirements

Supported Authentication Methods: Single sign-on, delegated administration, web, mobile and password authentication, customer identity verification.

ForgeRock Identity Platform Pricing: ForgeRock can be contacted via a form available on their website. Contact the sales team directly for information on pricing.

Expert Insights’ Comments: ForgeRock, a global digital identity leader, was recognized in the Forrester Wave: Customer Identity and Access Management (CIAM), Q4 2022. Their unified IAM platform is rated highly by past users who describe their customer access and authorization capabilities as “customer centric” and praise the platform’s stability and strong capabilities. We would recommend the ForgeRock Identity Platform to organizations interested in a solution that is customizable and scalable.

HYPR’s CIAM solutions enable businesses to enhance both security and user experience by eliminating passwords across the consumer landscape. The cloud-based platform emphasizes seamless authentication, comprehensive identity verification, and adaptive risk assessment, ensuring secure and user-friendly access for millions of consumers globally.

HYPR Features

• Passwordless Authentication – Provides secure, frictionless access using FIDO2 standards, removing the risks associated with password-based logins.
• Identity Verification – Integrates advanced biometrics and document verification to securely onboard and confirm user identities. 
• Risk-Based Authentication – Continuously analyzes user behavior and adapts security measures in real-time to prevent unauthorized access.
• User Experience – Enhances customer satisfaction with a streamlined, passwordless login process and intuitive design.

Supported Authentication Methods: Biometric recognition, document verification, and FIDO2 passwordless login.

HYPR CIAM Solution Pricing: Contact HYPR for tailored pricing based on organizational needs and scale.

Expert Insights’ Comments: The HYPR CIAM Solution provides a comprehensive identity security platform that focuses on eliminating passwords to enhance security and user experience. HYPR is suitable for organizations in sectors like finance and retail that require high security and ease of use. The platform’s seamless deployment and white labeling capabilities, and focus on scalability and compliance, further reduce complexity and operational costs, making HYPR a recommended choice for businesses aiming to provide secure, user-friendly, and privacy-protected access for their customers.

Okta is a San Francisco-based IAM company, founded in 2009. As a leading independent identity provider, Okta provides simple and secure access to over 10,000 organizations globally. Their CIAM offering, Okta Customer Identity Cloud, supports organizations in solving complex identity challenges, allowing them to innovate and scale without friction.

Okta Customer Identity Cloud Features:

• Provides intelligent access via adaptive Multi Factor Authentication (MFA), which learns customers login behaviors and adapts accordingly
• With Single Sign-On (SSO) users only need to log in once, and gain access to all linked applications, whether via usernames and password authentication, social login or enterprise federation
• Authenticate users securely and seamlessly across all applications with universal login
• Enable enterprise federation by utilizing pre-built integrations with commonly used Enterprise Identity Systems
• Visual “drag and drop” actions to customize identity flow which address your unique requirements
• Defend against a variety of attacks with breached password detection, bot detection, and suspicious IP throttling
• Create customized authentication and authorization workflows for B2B customers at scale

Supported Authentication Methods: Single sign-on, multifactor authentication, customized authentication and authorization workflows, biometrics, security keys, M2M tokens.

Okta Customer Identity Cloud Pricing: Okta offers a free version of their solution which supports 7,000 free active users, unlimited logins, branded logins, social connection, protection against brute force attacks and suspicious IP throttling, and 1,000 M2M tokens. The Customer Identity Cloud pricing for B2C plans starts at $23 monthly for essentials and $240 monthly for Professional. The B2B plans are higher in price, starting at $130 for Essentials and $800 for Professional. Those looking for an enterprise-grade solutions should contact the Okta sales team directly for pricing information.

Expert Insights’ Comments: Okta Customer Identity is praised by users for its functionality, seamless approach, and ease of use. Over 16,400 organizations rely on Okta to help them sure their customers and workforces. We would recommend this solution to any organizations looking to secure consumer and SaaS apps, while maintaining an optimized digital experience.

Founded in 2009, OneLogin is a global identity and access leader. This cloud-based IAM provider offers users a unified platform that is well suited to enterprise-level businesses and organizations. OneLogin’s customer identity and access solution works to increase the organization’s security posture while maintaining a seamless experience for customers.

OneLogin Customer Identity Features:

• Allows for the implementation of secure and customizable authentication flows which have policy-based MFA and flexible APIs
• Adaptive MFA via OneLogin’s AI-powered SmartFactor Authentication, for stronger, context aware security
• Supports easy migration and administration, so users can quickly migrate from homegrown or legacy CIAM solutions with minimal disruptions
• Helps organizations to provide their customers with a simple and intuitive user experience
• Meet the scale and reliability customers expect without the risk of downtime
• With OneLogin’s APIs, developers can customize authentication requirements as they go through the development process

Supported Authentication Methods: Customizable authentication requirements, policy-based multi-factor authentication, social login, single sign-on, SmartFactor authentication, API authentication and administration.

OneLogin Customer Identity Pricing: You can test OneLogin’s customer identity and access management for 30-days, which includes use of cloud directory, MFA, VPN integration, desktop and mobile SSO, advanced password reset, secure policies, and custom reports. Contact OneLogin directly via their website for pricing information.

Expert Insights’ Comments: OneLogin Customer Identity is described by past users as strong, dependable, and user friendly. The solution helps organizations to protect themselves and their customers by securing and centralizing applications, devices, and end-to-end users in one place. We would recommend OneLogin’s CIAM offering to organizations looking for strong security without impacting the customer experience.

Ping Identity, founded in 2002, is an American software company which provides best-in-class, intelligent identity solutions to global companies in the Fortune 500. Their CIAM solution, PingOne for Customers, in a cloud solution which brings together no-code identity orchestration with authentication and user management to improve and secure the identity and access experience for customers.

PingOne for Customers Features:

• No-code identity orchestration to quickly built, test, and optimize the customer experience
• Centralized authentication services which let you connect to users in any directory, accessing any apps, hosted in any cloud, in any situation
• Convenient single sign-on for all apps
• Self-service SSO integrations and delegated administration for application teams
• Customer friendly MFA can be embedded in custom apps, or use SMS or email OTPs
• Overview or your customers across all applications via unified customer profiles
• Ensure access to certain applications, resources, and features are awarded only to the correct individuals by configuring and enforcing access to APIs

Supported Authentication Methods: Centralized authentication services, single sign-on, adaptive authentication, self-service SSO, risk-based MFA, SMS, email and voice OTPs, identity verification for high-risk transactions.

PingOne for Customers Pricing: PingOne for Customers comes in three packages. The Essential package starts at $20,000 annually and comes with standard features such as single sign-on, authentication policies, and no-code identity orchestration. The Plus package starts at $40,000 annually and includes everything in Essential, with additional capabilities like embedded MFA into mobile apps. The Premium package includes all features included in both Essentials and Plus, and is best suited to enterprises with compliance or scalability needs. Contact the sales team directly for a quote.

Expert Insights’ Comments: Ping Identity is an enterprise-focused provider. Enterprises choose Ping for its strong functionality, identity expertise, and the open standards partnership with companies like Google, Amazon, and Microsoft. The solution is typically well rated by past users who praise its innovation and scalability. We would recommend PingOne for Customers to organizations looking for a centrally managed identity solution.

Prove is a market-leading user authentication provider that enables organizations to securely and seamlessly onboard new customers and verify the identities of any users accessing their applications and services. Prove’s identity platform, Pinnacle, utilizes machine learning techniques and cryptographic authentication mechanisms to deliver rapid, accurate, and privacy-preserving customer authentication.

Prove Pinnacle Features

• “Phone-Centric Identity” model verifies users based on information derived from their cell phones: the phone number must be operated by the user, the user must be in possession of the phone in real-time, and the phone’s historical behavior must be low-risk
• Prove Pre-Fill automatically pre-populates onboarding forms with verified identity information derived from the user’s smartphone, enabling seamless, frictionless onboarding
• Prove Identity authenticates users based on billions of real-time signals from their phone, reduncing fraud and account takeover risk
• Prove Auth enables passwordless authentication using Prove’s FIDO2 web-based authentication, in-device biometrics, or push notifications
• Prove Identity Manager provides a real-time registry of phone identity tokens, making it easier to manage consumers’ identity attributes

Supported Authentication Methods: FIDO2 web-based authentication, push notifications, and biometrics.

Prove Pinnacle Pricing: Visit the Prove website for custom pricing information.

Expert Insights’ Comments: Prove Pinnacle enables organizations to manage and provide secure customer access to their services for the entirety of each customer’s lifecycle. Pre-Fill­ enables rapid user onboarding that delivers a seamless end user experience, while mitigating the risk of fraud. Identity and Auth enable secure, remote access for existing users, reducing the risk of account takeover. Finally, the Identity Manager makes it easy for administrators to centrally manage customer identities. Overall, we recommend Pinnacle as a strong CIAM solution, particularly for finance and e-commerce organizations looking to reduce fraud risk and deliver a fast, frictionless onboarding and verification experience to their customers.

SAP is a German multinational software company that provides enterprise software solutions designed to support the management of business and customer relations. SAP Customer Identity and Access Management for B2C is their customer identity management solution which helps to identify customer across channels and devices, providing them with an individual digital experience based on their interests and surfing behavior.

SAP CIAM for B2C Features:

• Registration as a service functionality with scalable, native screensets and customizable workflows
• Simplified authentication through support for over 35 social networks
• Customers are protected by constant monitoring of digital identities and are alerted about any unusual account activity
• You can implement risk-based MFA, biometric authentication, and authentication via one-time passwords
• Single sign-on for all sites in your organization
• Use SAML and OpenID Connect protocols to support identity federation standards
• A fully indexed, dynamic schema helps to capture and transform structured and unstructured data
• Synchronize or map and transfer profiles via third-party applications and services using powerful extract, transform, and load features
• There are over 60 preconfigured technology integrations to benefit from

Supported Authentication Methods: Passwordless authentication, AI-driven risk-based authentication, MFA, biometric authentication, one-time password (mobile SMS) authentication.

SAP CIAM for B2C Pricing: SAP offer a demo of their CIAM solution on their website. Pricing information for SAP Customer Identity and Access Management for B2C is available upon request.

Expert Insights’ comments: SAP Customer Identity and Access Management for B2C helps organizations to identify, convert, and retain their customers at scale. Past users of the solution praise how unified and efficient it is. We would recommend it to any organizations looking to boost their ROI by supporting a personalized customer experience using first-party, permissions-based data.