
4 Cloud Backup Experts Share Their Predictions For 2025
What can we expect in the world of cloud backup in 2025?

As enterprises rely more heavily on cloud infrastructure, the role of cloud backup becomes even more critical for securing data and ensuring seamless operations.
Looking ahead to 2025, what trends and innovations will shape the future of cloud backup strategies?
We asked 4 experts for their perspective and predictions:
Michael Cade, Field CTO, Cloud Strategy, Veeam We will see a continued adoption of cloud going into 2025. Where businesses have moved into the IaaS space, I fully expect to see more adopt the PaaS model and offload some more of that responsibility to the cloud providers in exchange for some dollars. Data security will also be a trend to follow in 2025, but this will be a continuation of bad things happening to data. Because of this, we need to keep raising awareness of not only protecting data in a secure manner, but we must also consider the prevention side and the continuous change to platforms. Read full Q&A
Arvind Nithrakashyap, Co-founder and CTO of Rubrik: In the new year, we will continue to see the rise of data security posture management (DSPM). This is an approach to data security that solves one of the most complex issues in modern cloud environments: knowing where all your data is and how it is secured. The use of AI in enterprise applications has made it critical for organizations to monitor what data is being sent into LLMs. DSPM provides clear visibility to address this and ensure that only safe, compliant data is used in GenAI applications. Read the full Q&A
Rob Emsley, Director, Data Protection Product, Dell Technologies: Cyber threat actors are poised to intensify their reliance on AI, enhancing both the frequency and sophistication of their attacks. This surge in AI-driven threats will compel IT organizations to adopt advanced technologies to effectively combat these evolving risks. Data protection and cyber resiliency tools are set to play a vital role in supporting AI workloads. As the data repositories powering Large Language Models (LLMs) become prime targets for cybercriminals, these tools will be critical in safeguarding sensitive information and mitigating exploitation attempts by threat actors.
AI chat bots and other co-pilot tools will be increasingly adopted to help simplify data protection and security across hybrid multicloud environments. AI integration within backup products will become more prevalent, offering enhanced capabilities for detection, automation, and remediation directly within data protection systems. These trends emphasize the need to stay ahead of emerging threats while deploying flexible, AI-driven, and multi-cloud-compatible data protection strategies. Read full Q&A
Andy Kerr, Senior Product Marketing Manager, Acronis: Security will continue to be a priority, and zero trust architecture will become more standard in cloud backup solutions. Ransomware attacks are anticipated to grow in scale and sophistication. Cloud backup providers enhanced ransomware protection features, including immutability (preventing unauthorized modification of backup data) will become standard. Regulatory bodies are expected to enforce stricter requirements around cyber resilience, including cyber recovery capabilities.
Compliance frameworks will increasingly emphasize the need for tested, effective cyber recovery plans as part of an organization’s data protection strategy Organizations will prioritize automated cyber recovery solutions to speed up incident response and reduce human error. Automated workflows will guide recovery processes, restoring critical systems and applications in a structured, prioritized manner to minimize downtime and financial losses. More businesses will adopt multi-cloud and hybrid strategies, leading providers to enhance cross-cloud backup and security solutions. Read the full Q&A
Further reading
- Read our guide to the best Cloud Backup and Recovery Solutions For M365