Web content filtering solutions prevent your network from harmful activity by preventing access to suspicious sites and web pages. This type of solution is capable of blocking specific content within a web page, ensuring that user access is affected as little as possible.
If clicked or downloaded harmful web content may spread harmful malware onto a user’s, leading to breaches, data loss, or ransom demands. Implementing an effective web content filtering solution can help to identify risky content and protect your users. Web content filtering prevents your network from harm by dynamically and strategically filtering out suspicious sites and web pages. The solutions can also block specific content, thereby keeping users safe during their session.
Content filters will scan all content that you try to access, looking for any common indicators that a site is dangerous. They can also cross check with databases to understand if other users have reported any problems with particular content. If content is deemed to be suspicious, the platform can provide a warning notification explaining the dangers and asking the user if they wish to continue. Some web content filtering tools also offer sandboxing capabilities to download a risky file and understand its behaviour.
In addition to keeping your users secure as they access the web, web content filtering is critical in maintaining your brand image and credibility. Web content filtering is important in ensuring that Not Safe For Work (NSFW) websites, such as gambling, pornography, firearm sites, aren’t accessible from your company devices and network.
Barracuda Web Security Gateway protects against web-based threats and enables admins to manage internet usage. Key features include comprehensive web content filtering and bandwidth management.
Who it’s for: This solution is ideal for SMBs looking for advanced filtering and reporting features. It’s also suitable for organizations with remote users requiring consistent security policies.
What we like: Barracuda offers robust protection against malware and granular controls for user-specific internet access. The platform provides real-time threat intelligence and comprehensive reporting.
The bottom line: Barracuda’s Web Security Gateway is a comprehensive web security platform that delivers powerful and effective web content filtering. This web security platform is suitable for SMBs and is also available as a virtual appliance.
Symantec WebFilter is a web content filtering solution that blocks access to malicious web pages and downloads by combining powerful URL filtering with anti-malware technology. It is part of the Symantec Cloud Secure Web Gateway (SWG) and benefits from continuous updates via the Symantec Global Intelligence Network, built on data from Symantec’s over 15,000 enterprise customers.
Who it’s for: This solution is ideal for large organizations looking for a complete, enterprise level web security platform.
What we like: Symantec WebFilter offers protection against malware, web threats, phishing pages, and botnets, with dynamic link inspection so users can continue to access popular websites without risk.
The bottom line: Broadcom Symantec WebFilter offers an advanced array of web filtering capabilities, providing immediate protection and up to date recommendations. Its cloud-connectivity allows information to be shared, as well as regular updates, giving you a high level of security.
Cisco Umbrella is a cloud-based web security and SASE solution that offers comprehensive protection and granular control over web content.
Who it’s for: Organizations looking for a comprehensive enterprise web security solution covering DNS filtering, a secure internet gateway, and zero trust network access for provisioning remote access.
What we like: Cisco Umbrella provides leading web content filtering, built on Cisco’s Talos threat intelligence platform. The broader Umbrella platform is a comprehensive network security and ZTNA platform for the enterprise.
The bottom line: Cisco Umbrella is an enterprise platform that covers network protection as well as enabling granular web content filtering. The ZTNA is designed to deliver secure connectivity and web browsing for modern, hybrid workplaces and remote workers.
Cloudflare Gateway is a cloud-native, low-latency Secure Web Gateway (SWG) that protects employee internet browsing and blocks potential threats. Cloudflare Gateway is delivered as part of Cloudflare’s SSE and SASE platform which includes a SWG, ZTNA, CASB, firewall and other services, such as cloud email security.
Who it’s for: Enterprises looking for a single platform to cover multiple network security components, with a comprehensive secure web gateway built on a leading threat intelligence platform.
What we like: Cloudflare has visibility into 20% of web traffic, giving them extensive visibility into new and emerging web threats. Their SWG product is comprehensive with granular admin controls.
The bottom line: Cloudflare Gateway offers a comprehensive feature set, alongside low-latency performance. The broader Cloudflare SSE and SASE platform is a unified cloud-native platform for consolidating security controls.
DNSFilter is a content filtering and threat protection solution that blocks malicious content at the DNS level in real-time, ensuring safer internet browsing.
Who it’s for: MSPs, SMBs, and enterprises looking for a cloud-based DNS-filtering solution with robust content filtering and real-time threat protection to secure their own internal networks and public Wi-Fi connections.
What we like: DNS Filter is a fast and powerful filtering solution. It’s easy to deploy and manage with a modern user interface.
The bottom line: DNSFilter helps organizations prevent harmful or inappropriate content from making its way onto user devices. The admin console includes an easy-to-use dashboard, with granular policy controls and reports. DNSFilter also offers specialized plans for MDPs and educational institutions.
Forcepoint ONE Web Security is a cloud-based secure web gateway with integrated DLP, zero trust access controls and remove browser isolation capabilities. The solution is delivered as part of the Forcepoint ONE platform, which integrates a CASB, SWG and ZTNA solution.
Who it’s for: Enterprise organization looking to provision fast, secure web access for both on-site and remote workers, with robust acceptable use policies.
What we like: Forcepoint SWG offers extensive security policy controls, preventing users accessing harmful content, uploading sensitive data, and stopping malware.
The bottom line: Forcepoint ONE Web Security can be deployed on the cloud or as an agent-based SWG. The broader Forcepoint ONE platform is an integrated solution for security web, cloud and private applications.
Fortinet’s FortiGuard URL Filtering is a cloud-based service that is designed to provide comprehensive threat protection against web-based threats using AI-driven behavioral analysis and threat correlation. It’s part of the FortiGuard AI-powered security services portfolio, which also covers dive security, antivirus, and application security.
Who it’s for: Enterprises looking to enforce robust web threat protection and customizable URL filtering within a cloud-delivered web content filtering platform.
What we like: The solution offers robust protection against threats like ransomware and phishing, while also allowing granular blocking and filtering capabilities for a variety of web categories.
The bottom line: FortiGuard URL filtering provides comprehensive protection against web-based threats, whilst improving the organization’s bandwidth by blocking access to sites unnecessary for the network’s operations. The solution can be deployed as part of the wider FortiGuard platform, which covers network, cloud and SASE security, alongside enterprise networking and security operations.
Netskope Next Gen Secure Web Gateway is a cloud-based web security solution that provides visibility and control across web, SaaS, cloud-service providers and custom apps in one solution. It’s a core foundation of the Netskope One SASE platform, which extends protection with leading CASB, ZTNA, FWaaS and SD-WAN products.
Who it’s for: Netskope is an enterprise level solution for organizations requiring a single client and admin console to control access policies across SWG, CASB, network firewall and SD-WAN services.
What we like: This solution’s extensive category coverage and dynamic classifications provide robust web content control and compliance.
The bottom line: Netskope Web Content Filtering is a comprehensive and flexible solution that allows organizations to identify and categories a range of content type. Netskope is a strong partner for enterprises looking to invest in web content filtering as part of their SASE and Zero Trust transformation.
Proofpoint Web Security protects against advanced web-based threats comprehensive threat monitoring, Data Loss Prevention (DLP), and dynamic access controls for users. It’s delivered as part of Proofpoint’s cloud app security solutions platform.
Who it’s for: Organizations looking for a cloud-based web content filtering platform with advanced web protection, DLP controls and browser isolation capabilities. Well suited for enterprises also using Proofpoint’s leading email security gateway solutions.
What we like: Proofpoint is easy to deploy and scale and is built on a strong threat intelligence data base with leading DLP classification engines. Integrated browser isolation prevents users from interacting with malicious web pages without impacting user experience.
The bottom line: Proofpoint Web Security is easily managed from a single cloud-native console. Its global distribution ensures low latency, regardless of location. Proofpoint provides a comprehensive platform to govern access to web and cloud services with integrated data loss protection.
TitanHQ DNS Filtering is a comprehensive DNS web filtering platform. It leverages AI and machine learning to protect against various cybersecurity threats, including phishing and BEC, as well as enabling admins to monitor and manage web browsing activities.
Who it’s for: SMBs and MSPs looking to implement a robust web security solution with extensive monitoring and reporting capabilities.
What we like: TitanHQ DNS Filtering provides advanced filtering controls and detailed reporting in an easy-to-manage and easy-to-deploy platform. It’s a cost-effective solution for SMBs and channel partners.
The bottom line: TitanHQ DNS Filtering is known for its ease of use, intuitive interface, consolidated dashboard, and responsive support. It’s a powerful solution capable of handling any volume of usage, with minimal latency.
Zscaler Internet Access (ZIA) is a cloud-native SWG platform designed to provide safe and fast internet access. ZIA is delivered as part of Zscaler’s cloud SSE platform, which verifies all user and device identities to provision secure continuous zero trust access the organization.
Who it’s for: Enterprise security teams looking to build a robust zero trust SSE platform to secure all users, data, apps and devices without impacting performance. Ideal for teams looking to reduce costs and replace legacy hardware.
What we like: ZIA stands out for its AI-powered threat protection and comprehensive data protection features.
The bottom line: Zscaler Internet Access delivers security and seamless access for companies while minimizing the risk of cyberattacks and data loss. Zscaler’s broader SSE platform helps organizations to secure all cloud-apps and services to detect and prevent advanced network threats at scale, with advanced web content filtering capabilities.
Web Content Filtering solutions are designed to protect your accounts and users by identifying and blocking any harmful content from being granted access. They can block content based on a number of characteristics and identifiers, this includes content that is unsafe, inappropriate, or irrelevant to work or school-related tasks. Companies can deploy a web content filter to make sure that employees don’t visit any malicious websites, access adult or other inappropriate content, or spend time on sites that can hinder productivity such as forums and social media sites.
In practice, web content filters are delivered as hardware or software and are commonly integrated as a feature of a firewall solution. They work by scanning websites for
content that could violate any pre-configured policies. This may violate policies on the content level itself, i.e., explicit or irrelevant content. These platforms will, however, also look within images, texts, strings, downloads, and other areas where harmful code may be hidden. This ensures that a wider range of malicious or irrelevant content can be identified, thereby keeping your accounts safer. Most platforms also allow admins to set specific rules and identify specific key words, allowing them to tailor their content filtration for their organization.
When a user tries to visit a website or page that is deemed to be suspicious or dangerous, a web content filtering tool can completely block user access, or partially block access to specific parts of that site. Some tools will carry out screening, thereby giving user the ability to choose whether they want to view or interact with the content after being given a warning.
It can be difficult to understand which features are the most important when it comes to selecting an effective web content filtering solution for your organization. In this section we’ll identify some of the key features to look for, ensuring that you have the right soluiton for your needs.
Web Content Filtering solutions are important aspects of your digital security infrastructure as they deliver effective and comprehensive account protection against a range of threats. Rather than just providing static cover, web content filtering solutions can react dynamically, ensuring that you are protected against new and emerging threats.
The coverage offered by web content filtering solutions is very flexible. Admins are able to customize policies, identifying keywords and areas that should be blocked or limited. This ensures that your coverage is specific to your organization and delivers the protection that you need.
Alex is an experienced journalist and content editor. He researches, writes, factchecks and edits articles relating to B2B cyber security and technology solutions, working alongside software experts. Alex was awarded a First Class MA (Hons) in English and Scottish Literature by the University of Edinburgh.
Laura Iannini is an Information Security Engineer. She holds a Bachelor’s degree in Cybersecurity from the University of West Florida. Laura has experience with a variety of cybersecurity platforms and leads technical reviews of leading solutions. She conducts thorough product tests to ensure that Expert Insights’ reviews are definitive and insightful.