Customer Identity and Access Management (CIAM) solutions allow for frictionless access, secure access to online services for customers. This type of identity technology supports organizations in managing customer identities, ensuring they have appropriate access with an enhanced user experience, without compromising on security, by enforcing secure, adaptive multi-factor authentication.
In this article, we’ll explore the top CIAM solutions designed to help organizations deliver a great customer experience, while ensuring their user data is well protected. We’ll look at the vendors background, explore the key features offered by each solution, and give recommendations (based on our independent research) on who would be best serves by each solution’s capabilities.
What Is Customer Identity And Access Management (CIAM)?
Customer Identity and Access Management (CIAM) is a subset of the broader Identity and Access Management (IAM) category. CIAM solutions are a type of security technology that supports organizations in managing their customer identities, enhancing both the security and the overall experience for customers. These solutions go beyond user identity, access control to provide comprehensive, integrated systems for compliance, privacy protection, and anti-fraud. More advanced solutions can collect customer behavior data and use AI and analytics, alongside customer relationship management (CRM) tools, to deliver a highly personalized customer experience.
Why Is CIAM So Important?
A smooth and seamless customer experience is extremely important, especially today when consumers have such high expectations for navigating online spaces. Anything that impedes their use of your site risks pushing them towards a competitor, while anything that improves the experience for customers goes a long way to ensure they return again and again.
For organizations looking to provide online retail, news, financial services, and any other service, CIAM solutions can help ensure that the registration process is smooth and user friendly, the online experience is seamless and easy to navigate, and the likelihood of positive engagement – for example, customers subscribing or making a purchase – is as high as it can be.