Who are Expert Insights?
Expert Insights is a review platform for B2B technology solutions. We research each product that we list, so companies can easily compare solutions and find the platform that’s right for them. Expert Insights is fully independent of the vendors that we feature. We also encourage end users of the products we feature to leave reviews, so that our readers get a mix of expert analysis and real feedback from customers. This means they can make the most informed buying decision possible.
How Does The Expert Insights’ Editorial Team Research And Review Products?
Expert Insights has an in-house editorial content team that is fully independent of software vendors. When creating content, our editorial content team conducts fully independent research and analysis, looking at product information, technical demos, customer reviews and speaking to both end users and industry experts. Our team also speaks to representatives from software vendors as part of the research and review process – but this does not affect the integrity of our opinions or reviews.
In addition, our editorial team is supported by an in-house team of independent technical experts with extensive experience working with B2B cloud cybersecurity solutions. Our technical team tests solutions and services and regularly speaks to end users to understand typical user needs and the effectiveness of cybersecurity solutions. The opinions of our technical experts form the basis for our reviews and editorial content direction.
What Are Expert Insights “Best-Of” Awards And How Are Winners Chosen?
Expert Insights ”Best-Of” awards recognise the top vendors in any given market segment of software category. These awards are given by our independent content team to vendors we have included in our buyers’ guide articles. We do not sell awards to vendors. You can find out more below about how we decide which vendors to include in our buyers’ guide articles.
How Does Expert Insights Decide On Products To Include In Buyers’ Guides?
Expert Insights creates buyers’ guides to help organizations research market-leading solutions in different software categories. These guides are written by Expert Insights’ independent editorial content team and recognize vendors with the strongest feature set, market presence, customer satisfaction and innovation in the industry. These are qualitative judgements made by Expert Insights’ technical experts based on our own independent market research.
Expert Insights may recognize software companies in these articles from which we receive compensation. This compensation may impact how and where products appear on these articles (for example the order in which they appear). This does not include all software companies or all of our buyers’ guide articles. Please visit our advertising policy page for more information on our partnerships with software vendors.
What Are “Top Products” And How Are These Decided?
Expert Insights may highlight some solutions as “Top Products”, both in our buyers’ guides and in our general blog articles. The designation “Top Products” means the entities in this section have compensated Expert Insights for placement.
This compensation affects where and how these products appear on the site and often involves the inclusion of “call-to-action” (CTA) buttons, for which Expert Insights may receive a fee when clicked on. Please view our advertising policy page for more information.
Is Expert Insights Independent?
Yes. Expert Insights is a fully independent platform. Vendors pay us to promote their review pages, to receive leads from interested customers, and to generate brand awareness. But this doesn’t influence in anyway the content we write on their review page, our scoring, or the end user reviews we feature. Customers can trust that we will represent a product as accurately as we possibly can, no matter the vendor, or how much they are paying us.
How Does Expert Insights Score Solutions?
Product scores are generated from the verified user reviews on our platform. We ask users of the products listed on our platform about how likely they would be to recommend the product they are reviewing. We total the averages and generate a score from that data. We include MSPs and Resellers as well as End Customers in our scoring methodology as we believe they have valuable experience and insight.
We also perform technical testing and review software solutions. Where we have performed a full technical analysis of a solution, an ‘Editor’s Rating’ will be shown, which reflects our own thoughts on the product, with an in-depth review by a member of our technical team.
Is Expert Insights GDPR Compliant?
User Reviews FAQs
How do I leave a Review?
To leave a user review for a particular platform, find the product listing and scroll to the user reviews section.
Click the ‘Write Review’ button to begin the process of writing a user review. You will need to fill out a short form so we can contact you to verify your information and then you can write your review.
Are reviews moderated by Expert Insights?
Yes. All reviews submitted to Expert Insights are read by a member of our team. We then get in touch with the reviewer by email or by phone to verify the information and make sure the review is generated. Unmoderated end user reviews will never be published on Expert Insights. We have a common sense rule for review guidelines, so any harmful or abusive review content will never be published.
What are Expert Insight’s Review Guidelines?
We have a strict policy that reviews must follow these guidelines.
Reviews may be removed for any of the following reasons:
● Inappropriate content: We do not allow reviews that contain or link to unlawful content, content that violates our user agreement, or violates people’s privacy.
● Conflict of interest: We do not allow reviews from employees, competitors or former employees.
● Misrepresentation: If you are a VAR or Reseller you must make this clear.
● Accuracy: Make sure your review is honest and objective. If a vendor tells us your review is inaccurate and you cannot prove otherwise, your review may be removed.
● Off-topic reviews: Reviews must stay relevant and concise.
● Outdated reviews: Reviews may be removed if they cover features no longer offered, or if a product is discontinued or rebranded.
● Blackmail or extortion: Reviews may not be used to demand refunds, discounts, or other concessions.
Can anyone leave a user review?
Anyone with hands-on experience using a product can leave a user review. We accept user reviews from any number of people within the same company and are happy to take reviews from MSPs and VARs.
The only exception to this rule is we do not accept reviews from employees of the products being reviewed, or reviews from competitors. These reviews have a high risk of being partisan, and so not useful to our readers.
Can a review be submitted by a VAR or MSP?
Yes, we encourage Value-Added-Resellers and Managed Service Providers to leave reviews for products. They often know products inside out and so can share unique insights.
However, you must be clear that you sell the product and not aim to misrepresent the product to further your own interests. Your review should be written with the primary audience in mind of other VARs or MSPs looking for a product to sell, rather than end customers looking for a solution.
If you hide the fact you are an MSP or VAR that has sold or are currently selling a product, your review may be removed.
Can a review be published by a competitor?
No. Reviews can only be published by users to avoid a conflict of interest. If you leave a review as a competitor, it will not be published.
Does Expert Insights publish negative reviews?
Yes. Respectfully written, balanced negative reviews will be published if the reviewer can be verified by Expert Insights.
How can I get my product listed?
It’s completely free to get your product listed on Expert Insights. Click here to visit our ‘For Vendors’ page and get started now.
My product has already been listed but information is incorrect or out of date. How can I correct this?
To become a comprehensive research platform for end users, we list all the vendors we identify in any given category. If we have listed your product, and you would like to update information, you can claim the platform using the ‘Update This Profile’ button.
Claiming your profile will allow you to update information on your product listings, such as your list of key features, who your product is for and not for, and adding screenshots and videos.
Can I delete my product listings page?
Because we want to become a fully comprehensive platform to help companies find the right solution, we do not remove any product listings pages. If our information is incorrect or out of date, you can click here to find out how to claim your profile. If you would like to speak to us directly about an issue you’re having, please contact us.
My product has a higher score than another product, but it’s still ranked below them. How can I change this?
One of the benefits of a ‘Sponsored Profile’ is that your products are listed above competitors, regardless of scoring. To find out more click this link to visit our Advertising Solutions page.
My product listing has alternative products suggested, but my competitors don’t. How can I remove this?
One of the benefits of a ‘Sponsored Profile’ is that we will no longer suggest alternatives to your product. We will also place you at the top of the ‘Suggested Alternatives’ on competitor products. To find out more click this link to visit our Advertising Solutions page.
My competitors have added whitepapers to their profiles. How can I add marketing materials?
One of the benefits of a ‘Sponsored Profile’ is that you are able to upload marketing materials to your review page, like data sheets and white papers. This feature is not available on a Free Profile.To find out more click this link to visit our Advertising Solutions page.
What does Expert Insights do with the leads a profile is generating?
Our product listings may contact buttons for readers to request a quote, trial or demo. If vendors having sponsored their profile, these leads will be passed over to the vendor.
Can I flag an end user review for investigation if it has false information?
If you identify an end user review which you believe contains false or misleading information you can report it to us by getting in touch.
We will contact the reviewer and if they cannot verify the information to be true the review will be removed.
Can I delete end user reviews with wrong or damaging information?
Vendors cannot delete any end user reviews. If you believe a review contains misleading or damaging information, Contact Us and we will investigate. If we agree, we will remove the review.
Can I set up an interview with Expert Insights?
Expert Insights conducts interviews with company executives and CEOs to give readers more information and a deeper understanding of the products and solutions they are researching. If you would like to get in touch with us about setting up an interview, please contact us.