For Readers
Who Are Expert Insights?
Expert Insights is a business to business (B2B) cybersecurity research and review website that is trusted by over 80,000 monthly readers. Our number one goal is to help organizations around the world make an informed, well-researched decision when selecting cybersecurity services and solutions.
To achieve that goal, our independent editorial and technical team publishes objective, meticulously researched content. This includes long-form product reviews, Top 10 Buyers’ Guides covering the best solutions across different product categories, interviews with industry experts, whitepapers, and general advice and best practices.
In 2003, our CEO, Craig MacAlpine, founded EPA Cloud, an email security company that was acquired by Ziff Davies (formerly J2Gobal) in 2013. He started Expert Insights because he saw first-hand the challenges organizations faced when looking for high-performing IT security solutions.
Our editorial team – based across the US and UK – consists of IT security professionals, information security engineers, and journalists specializing in IT security trends and services.
Is Expert Insights Independent?
Yes, Expert Insights is fully independent. We are privately funded, with no external owners or investment. We are entirely independent of vendor influence and never allow vested interests to influence our content or reviews.
We are strictly editorially objective – all our opinions are our own, and sincerely held.
What is the Expert Insights Editor’s Score And How Do You Test Products?
Expert Insights conducts long form reviews of technical solutions across different software categories. The review process includes:
- Product demonstration given by the vendor
- Independent technical testing and analysis
- Review of technical capability in relation to other products on the market
- Thorough accuracy review and scoring
- Final review and publish
When we have finalized a review, we award a score on a scale of one to five, which is deemed our “Editor’s Score.” This score is decided based on the technical tester’s experience with the product and explained throughout the final published review.
How Does Expert Insights Generate Income?
Expert Insights is supported by advertising campaigns with our vendor partners. We allow relevant and trusted providers to sponsor listings pages, Top 10 Buyers’ Guides and editorial content. You can learn more about our partners in our Advertiser Disclosure.
Our Buyers’ Guides and review pages list the top software vendors – not just those that pay us – but the ranking and ordering of these products may sometimes reflect vendors from which we receive compensation. However, review content, scores, and our editorial content (aside from designated sponsored articles, which are always clearly marked as being sponsored) is completely and fully independent from software vendors.
We understand how important it is that our articles are accurate and helpful. For this reason, we have a strict review process for any potential clients to make sure their products are technically strong, fit for purpose, and relevant to our audience. We can, and often do, turn away clients with solutions that we do not recommend to our users.
How Do Expert Insights Decide Which Products To Include In Top 10 Buyers’ Guides?
Our “Top 10 Buyers’ Guides” (a general term used for list articles, which includes guides with more or less than ten solutions) offer a general overview of the market-leading providers in any particular category.
Vendors included in these articles are chosen by our entirely independent editorial team, according to our internal inclusion guidelines. These criteria include:
- Features
- Vendors must have a comprehensive feature set that meets the criteria set by a software category’s sub-editor and consultation with experts
- Features must be regularly updated, and perform well in independent tests
- Market Perception
- Vendors must be credible, and recognized in the wider market
- Customers should be favorable towards the solution in objective reviews
- Customer Usage
- Established vendors should have a high customer usage, reflected in market share
- Niche and challenger vendors should have credible case studies to reflect quality
- Product Heritage
- Market leaders should be long established with a clear product history and impact on the market
- New and challenger brands should meet a clear need in the market with a strong business case
We review these articles every quarter and update the vendors included. If you wish to showcase your solution for potential inclusion, please contact us. We do not guarantee any product will be included, and this decision is taken by our editorial team. Vendors who meet our criteria can sponsor positions on these articles as part of lead generation campaigns. To learn more about our vendor campaigns, contact Expert Insights.
What Are “Top Products” And How Are These Decided?
Expert Insights may highlight some solutions as “Top Products”, both in our Top 10 Buyers’ Guides and in our general blog articles. The designation “Top Products” means the entities in this section have compensated Expert Insights for placement.
This compensation affects where and how these products appear on the site and often involves the inclusion of “call-to-action” (CTA) buttons, for which Expert Insights may receive a fee when clicked on. Please view our advertising policy page for more information.
Are Expert Insights Interviews Paid?
No, Expert Insights does not publish sponsored or paid for interview articles. Expert Insights interviews are designed to help bring expert opinions and analyses directly to our readers. For this reason, we do not gate interview content, and we do not allow this content to be sponsored.
What Are Expert Insights “Best-Of” Awards?
Expert Insights ”Best-Of” awards recognize the top vendors in any given market segment of software category. These awards are given by our independent content team to vendors we have included in our Top 10 Buyers’ Guide articles. We do not sell awards to vendors.
Does Expert Insights Accept Guest Blog Posts?
We only accept guest posts from genuine industry experts who have relevant stories to tell. We do not accept guest posts from vendors, PR companies or SEO specialists. To pitch a story to Expert Insights, please contact our press team.
For Cybersecurity Vendors
What Does Expert Insights Do?
Expert Insights is a business to business (B2B) cybersecurity research and review website. We’re different from other review websites because we have our own team of independent cybersecurity experts, and we publish our own reviews of solutions and services. We reach over 80,000 readers each month who use our content to review our solutions.
We want to connect cybersecurity buyers with high-performing, technically strong products that will meet their cybersecurity needs. For this reason, we work with select cybersecurity vendors on lead generation and brand awareness campaigns, which connect our readers with best-in-class cybersecurity solutions. Our vendor partners see a strong return on investment as our users are directly engaged and ready to make a purchasing decision.
We understand how important it is that our articles are accurate and helpful. For this reason, we have a strict review process for any potential clients to make sure their products are technically strong, fit for purpose, and relevant to our audience. We can, and often do, turn away clients with solutions that we do not recommend to our users.
Who Uses Expert Insights?
At the time of writing, Expert Insights reaches over 80,000 unique users every month. Our audience includes CEOs, IT managers, CISOs, security professionals, small business owners, compliance teams, fraud operations teams, office managers, and more.
Our audience is predominately United States based, and our content is read by organizations from one-person teams, up to multi-billion-dollar enterprises and government agencies. We ensure our content is relevant and helpful for organizations of all sizes and readers with different levels of technical knowledge.
What Do Expert Insights Vendor Solutions Include?
Our vendor solutions are designed to help you to reach your customers while they are researching and comparing solutions. We offer two solutions: lead generation and brand awareness campaigns.
Lead Generation:
Sponsor a position on a Top 10 Buyers’ Guide to add CTA buttons and start driving real traffic through to your landing pages for lead generation, with actionable leads, clear attribution, and a strong return on investment. Sponsored products will also be featured as one of our “Top Products” in a panel on the relevant page.
Brand Awareness:
Sponsor an independent technical review, editorial content with CTAs, or a Top 10 Buyers’ Guide to improve brand awareness and highlight your product to users when they are researching and comparing solutions on the market.
To start an Expert Insights vendor campaign, please contact us directly. You can find out more about our campaigns here.
How Do I Get My Product Added To A Top 10 Article?
If you believe your solution meets our criteria and wish to let us know, please contact us. If you’d like to learn more about sponsoring a position on a Top 10 Buyers’ Guide – which includes the addition of CTA buttons for lead generation – you can contact our vendor team here.
How Do I Get Listed And Add My Product On Expert Insights?
It’s completely free to get your product listed on Expert Insights. You can fill out this form to request a product listing: https://expertinsights.com/get-listed
Please note that we do not list all products and will only list products relevant to the categories we cover. A basic listing does not include a full technical review. If you’d like us to review your solution, please contact us directly.
My Product Has Already Been Listed, But Information Is Incorrect Or Out Of Date. How Can I Update This?
To become a comprehensive research platform for end users, we list all the vendors we identify in any given category. If we have listed your product and you would like to update information, you can claim the profile using the “Update This Profile” button.
Claiming your profile will allow you to update information on your product listings, such as your list of key features, who your product is for and not for, and adding screenshots and videos.
Can I Delete My Product Listings Page?
Because we want to become a fully comprehensive platform to help companies find the right solution, we do not remove any product listings pages. If our information is incorrect or out of date, you can contact us to claim your profile. If a product is no longer offered or sold, please contact us and we will remove the listing.
Can I Set Up An Interview With Expert Insights?
We welcome interview requests from, or on behalf of, industry experts with a story to tell and helpful insights and advice for our readers. We consider interview requests on a case-by-case basis. To request an interview, please contact our press team.
My Product Listing Has Alternative Products Suggested, But My Competitors Don’t. How Can I Remove This?
One of the benefits of a “Sponsored Profile” is that we will no longer suggest alternatives to your product. We will also place you at the top of the “Suggested Alternatives” on competitor products. To find out more, click this link to visit our Advertising Solutions page.
How Can I Get A Technical Review Added To My Listing?
We consider technical review requests on a case-by-case basis. If you’d like to request Expert Insights to review your solution, please contact us directly.
