Complimentary WiFi is fast becoming a customer expectation. One way of transforming this overhead into an asset is through the implementation of a physical visitor behavior intelligence platform. These systems enable all customers visiting your organization in person to access WiFi networks in exchange for data on their behaviors and habits.
By combining complementary WiFi networks with people counters and cameras, physical visitor behavior intelligence platforms can be used to understand how many visitors you have to a physical location and the amount of time they spend there (dwell time). They can also help you improve your organization’s marketing and outreach by requiring users to sign up to mailing lists when accessing the complimentary WiFi network.
The market for visitor behavior intelligence platforms has become competitive, with multiple companies offering insightful analysis of visitor numbers, engagement, and behavior when in a physical space. This guide will delve into the top physical visitor behavior intelligence platforms, evaluating their features, integration capabilities, analytic tools, and user feedback.