Consent Management Platforms help organizations to oversee and organize customer consent management. Ensuring that customers understand what data an organization has on them, and that they are comfortable with this, is at the forefront of data driven companies. Consent management can help to avoid large financial penalties if you fail to comply with regulations.
There are different compliance regulations and expectations depending on the territory you are operating in, your sector, and organization’s purpose. If you handle Personally Identifiable Information (PII) or financial details, there will be greater expectations placed on your organization and data handling. Regulations are there to guide you into implementing best practices, ensuring that you have visibility into the data you need, without breaching customer’s privacy.
The vast majority of companies will store and use customer data in one form or another. To ensure that you are acting in accordance with relevant compliance regulations, and can evidence this when necessary, a consent management platform is essential. In this article we’ll assess some of the top providers on the market, explaining their key features and use cases, thereby helping you to identify the right solution for your needs.