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The Top 10 Call Tracking Solutions 

Explore the Top Call Tracking Solutions with advanced analytics, call recording, and integration capabilities to optimize marketing strategies, improve customer service, and track campaign effectiveness.

The Top Call Tracking Solutions Include:
  • 1. CallRail
  • 2. CallScaler
  • 3. CallTrackingMetrics
  • 4. Convirza
  • 5. Invoca
  • 6. JustCall CallRoot
  • 7. Nextiva
  • 8. Phonexa
  • 9. RingCentral
  • 10. Twilio

Call tracking solutions are invaluable tools used by businesses to measure the effectiveness of their marketing campaigns and customer service interactions. The implementation of call tracking not only helps in attributing marketing efforts to sales team members, but can also boost customer satisfaction by providing essential data for improving customer interaction and service. By tracking the customer’s incoming call history, for instance, companies can offer personalized service to their clients, enhancing customer experience and engagement. 

Call tracking has become essential in today’s data-driven business environment, with numerous providers offering advanced features and improved functionality. These providers generally integrate call tracking with other digital marketing tools, such as CRM software, SEO tools, PPC advertising, and social media platforms, enabling businesses to have a holistic understanding of their marketing strategies. 

In this guide, we will delve deep into the leading call tracking solutions in the market. We’ll examine their features, like number allocation, real-time analytics, integrations, reporting capabilities, and call recording, all based on our own technical evaluation and customer feedback. 

CallRail Logo

CallRail is a lead intelligence platform that offers solutions designed to assist businesses in attributing each lead to their exact marketing journey, as well as capturing and managing all modes of communication, including calls, texts, chats, and forms. By providing real-time insights, CallRail helps businesses optimize their marketing strategies.

CallRail’s predominant feature is Call Tracking; this enables businesses to monitor calls, texts, forms, and chats as easily as tracking clicks, providing important metrics that assist in forming smarter marketing approaches. The platform allows businesses to provide a personalized experience for each lead, automating call routing, hold messaging, and adjusting these based on the campaign source. CallRail’s AI-powered Conversation Intelligence provides automated insights, creates transcripts, highlights keywords, and automatically tags and qualifies leads, enabling marketing teams to recognize and target high-value customers. It also streamlines the process of tagging and qualifying leads by creating custom rules based on keywords identified during a conversation.

CallRail’s unified inbox brings all contacts and conversations together, leading to a more efficient customer experience. This system allows for an easy review of a customer’s history, and even lets you transfer calls to a teammate with sufficient context, ensuring that no opportunity is missed and all leads are maintained and managed correctly.

CallRail Logo
CallScaler Logo

CallScaler is a widely used call tracking software that caters to a broad spectrum of industries such as lead generation businesses, marketing and SEO agencies, local establishments, and pay-per-call enterprises. Its primary purpose is to enable businesses and agencies to streamline their inbound call tracking, thereby granting them insight into the origins of calls to their businesses.

CallScaler comes with a range of features designed to optimize call tracking. Key features include ‘Call Flows’, which allow users to design the path a call will follow, incorporating elements like multi-ringing, call forwarding, round robins, and personalized greetings. The platform also delivers comprehensive call tracking capabilities for thousands of phone numbers. There is also a client portal that grants clients access to view their calls and related data. Other noteworthy features of CallScaler include call recording, call whisper, pay-per-call options, post-call automation capabilities, and its analytics and reporting functions that provide a high-level overview of call details from your dashboard.

CallScaler’s innovative ‘Press 1 to Connect’ feature helps filter out robot spam calls. It offers supplementary features including SMS forwarding, voicemail options, number porting, spam blocking, and voicemail and missed call notifications. For follow-up and tracking, CallScaler allows for auto-reports and detail-specific emails to be sent after each call.

CallScaler Logo
CallTrackingMetrics Logo

CallTrackingMetrics is a digital platform employed by over 100,000 users globally. The platform uses call tracking intelligence to monitor, manage, and automate customer communications for marketing, sales, and service teams. CallTrackingMetrics utilizes marketing campaign data to guide call center automation and personalize the customer experience.

This solution provides visibility into advertising effectiveness, allowing businesses to get the most out of their ad spend. For sales teams, it transforms leads into deals by analyzing call recordings, transcriptions, and live conversations to gain insights into customer behavior and preferences. The platform provides data-based decision-making aid by pinpointing which materials drive the most leads and highest value conversions, as well as providing tools to speed up the sales pipeline including call forwarding to full business phone system, with AI-powered tools and omnichannel options to streamline customer service and sales processes. The platform is compatible with a suite of native integrations like Google Ads and Analytics, HubSpot, and Salesforce among others.

Committed to security, CallTrackingMetrics maintains customers’ data with encryption, network redundancy, and customizable access roles. It also adheres to distinctive compliance conditions like HIPAA, HITECH, GDPR, and CCPA. The platform encourages customization, providing tools and resources for users to craft their unique automation and solutions.

CallTrackingMetrics Logo
Convirza Logo

Convirza is a leading company that utilizes speech recognition technology and advanced algorithms to assess lead quality, measure conversions, and facilitate action with comprehensive marketing automation. The platform is designed for a range of use-cases; from businesses of all sizes to media and publishing agencies, to call centers and more. It provides call tracking and Conversation Analytics solutions that aid smarter business and marketing decisions.

Convirza offers services that aim to maximize return on investment by accurately tracking and allocating budgets to the most effective campaigns. It also enhances close rates through automation of follow-up triggers, allowing re-engagement with likely-to-buy prospects. It provides assistance in mapping customer journeys through studying buyer behavior at every stage of the customer lifecycle. In addition to these, Convirza utilizes scoring and tracking tools to improve call agent performance. It prioritizes follow-up opportunities with promising prospects and ensures that business reputation remains positive through automated feedback request.

The platform’s AI-Powered Conversation Analytics goes beyond basic call analytics by providing detailed insights during calls and uses core speech recognition, backed by over 300,000 proprietary algorithms. This offers near real-time actionable feedback and helps businesses comprehend the link between customer behavior and closed sales.

Convirza Logo
Invoca Logo

Invoca is a key player in the conversation intelligence AI market. It enhances the operational effectiveness and profitability of marketing, e-commerce, and contact centers by extracting actionable insights from customer conversations. By integrating with leading technology platforms, conversation data is transformed into automatic responses to optimize all digital touchpoints and human interactions.

Invoca’s key functionality includes its leading call tracking solution, designed to provide attribution for every telephone conversion, enabling marketers to maximize their budgets. The service affords detailed attribution, which provides a thorough understanding of how campaigns generate conversions through phone interactions. With a full view of customer intent and lead quality, campaigns can be optimized to drive more leads both online and over the phone. This precision in attribution allows marketers to confirm their true marketing performance, justifying their expenditure efficiently.

Invoca also helps to reduce wasted budgets by preventing unsuccessful call leads. The system allows automatic measures of intent, outcomes, and conversions, providing insights into your best-performing campaigns, and identifying those not delivering.

Invoca’s powerful AI call analytics tool, Signal AI, allows the automatic measurement of the quality of phone leads and their impact on the business. These features position Invoca as a comprehensive solution for businesses looking to enhance and streamline their phone-based marketing efforts.

Invoca Logo
JustCall Logo

JustCall is a unified AI-driven communication platform designed for businesses, supporting instant customer connections, workflow automation, and team coaching, all within an integrated interface. By integrating with more than 100 CRMs and Help Desks, the platform aids in improving conversational quality.

The CallRoot add-on tracks calls from website visitors using Dynamic Number Insertion. This system assigns unique numbers to visitors based on their source, allowing for the accurate tracking of interactions. This function supports call tracking and recording from various campaigns – both offline and online – and allows for the measurement of phone call conversions. Additional features encompass obtaining new phone numbers instantly or porting existing numbers and contacts from 70+ countries, facilitating SMS and calling campaigns, and providing a comprehensive analytics dashboard with extensive reporting options.

Utilized by over 6,000 companies worldwide, the software provides real-time and AI-generated insights following each customer interaction. Calls can be made and received via web, desktop, or mobile apps, using any JustCall phone number. In addition, JustCall seamlessly integrates with over 100 business tools and CRMs, streamlining call logging and tracking.

JustCall Logo
Nextiva Logo

Nextiva, a well-known VoIP provider based in Scottsdale, Arizona, is a well-established name in cloud-based communication services. This platform currently serves over 150,000 businesses, providing a unified space for managing various conversations, thus enabling teams to deliver exceptional customer experiences.

The platform features a host of necessary services that are integral to seamless business operations. Functions such as Auto Attendant, Call Forwarding, Call Notifications, and Call Queue are a part of Nextiva’s offers. Additional features like call recording, caller ID, conference calling, unlimited VoIP calls, and video conferencing are also available. Nextiva stands out as a choice for businesses due its user-oriented features, and users can easily adjust their settings and activate features without requiring them to already possess extensive technical knowledge. The platform also delivers a reliable uptime of 99.999%, handling over a billion calls annually.

Nextiva doesn’t compromise on security either. It is both HIPAA and SOC-2 compliant, with considerable investment in security measures. This solution guarantees excellent call quality owing to its high-performance data centers and HD voice technology. Further, Nextiva prides itself on its in-house customer service that is available 24/7 to address business needs promptly and effectively.

Nextiva Logo
Phonexa Logo

Phonexa is a comprehensive marketing automation software with capabilities in call tracking, lead management, click tracking, email, SMS, and accounting. Its enterprise-grade software supports performance and partner marketing by driving ROI for brands across various channels such as affiliate, partner, and paid. Phonexa’s suite of tools aids in the management of the entire customer lead and call lifecycle, focusing on outcomes-based marketing via customer interactions including clicks, calls, form submissions, and website behavior.

Phonexa’s call tracking software offers detailed attribution for inbound call traffic, facilitating the measurement of campaign effectiveness and revenue enhancement. This attribution allows companies to optimize customer journeys and drive high-quality leads, ultimately increasing revenue. Key features of this software include a detailed overview of leads, with data such as lead source, buyer match, and sales outcomes. The software also incorporates interactive voice response (IVR) and automatic call distribution, constructively managing incoming calls through data-driven routing based on caller responses and agent availability.

For control and visibility, Phonexa includes filter settings for prioritizing high-quality leads, and a comprehensive dashboard that provides real-time data for incoming calls. This helps in answering crucial marketing questions such as which advertisements are prompting calls, what keywords are most effective, and which campaigns are yielding the best ROI.

Phonexa Logo
RingCentral Logo

RingCentral is an established American company, providing cloud-based communication and collaboration solutions. Equipped with advanced AI capabilities, its comprehensive line-up of products includes global enterprise cloud communications, video meetings, collaboration tools, and contact center services.

Their feature-rich tool provides real-time insights that facilitate informed decision making and augment business growth. It provides customized dashboards, giving multiple departments – from IT to HR – access to actionable information, while also greatly simplifying the problematic troubleshooting process by quickly identifying issues using live and historical quality-of-service reporting. RingCentral MVP Analytics delivers alerts and subscriptions directly to your inbox, keeping you updated on potential opportunities, and provides real-time visibility of your communication systems from anywhere and on any device, allowing you to view interactive reports and historical trends conveniently.

Beyond providing insightful data, RingCentral MVP analytics upholds performance optimization and prompt responsiveness. Real-time interactive reports let you monitor your global system’s health, covering your network, endpoints, devices, and rooms. Notably, its detailed metrics, alerting, and quality scoring make spotting problems a breeze. Finally, its user-level usage metrics across your entire messaging, video, and phone platforms ensure you can derive the maximum value from your investment.

RingCentral Logo
Twilio Logo

Twilio, headquartered in San Francisco, provides a range of communication tools via its web service APIs. These tools allow businesses to integrate call making and receiving, as well as text messaging capabilities, into their own software platforms. Twilio also offers call attribution, allowing businesses to pinpoint the exact source of a call, be it a campaign, landing page, or specific ad.

In addition to call attribution, Twilio’s technology offers intelligent call routing, which helps in managing inbound calls and increasing revenues. Users can add call tracking to avoid data silos and perform analysis within their existing software platform. In addition to this, Twilio offers CRM integration, which facilitates the addition of call data to existing software or CRM platforms like Salesforce. Along with these features, Twilio provides businesses with a vast inventory of rigorously tested phone numbers, and tools to cut unwanted calls and spam.

The platform prides itself on a 99.95% uptime SLA, powered by automated failover and zero maintenance windows. It offers numerous communication channels including voice, SMS, video, and chat. Twilio also follows a pay-as-you-go pricing model, providing businesses with the freedom to scale up or down without contracts.

Twilio Logo
The Top 10 Call Tracking Solutions