KnowBe4 is an industry giant when it comes to security awareness training. Offering a mammoth library of award-winning training content across more than 30 languages alongside powerful phishing simulations and reporting capabilities, this makes KnowBe4 popular with customers and used widely across the globe. But it isn’t the only security awareness training vendor on the market.
In fact, the security awareness training market is flourishing with innovative, unique, and powerful vendors that provide great alternatives to KnowBe4. Some solutions might excel in content and development, specializing in providing entertaining, humorous, and memorable training content. Others might find their strengths in their powerful, real-world-based phishing simulations. Some might also specialize in behavioral science, driving real change organization wide with powerful behavioral analysis and reporting.
Throughout this guide, we’ll take a look at KnowBe4’s top competitors and alternatives, as well as each solution’s features, what differentiates it in the market, pricing information, and who each solution is best suited for. The top features we’ve looked for include engaging training content, up-to-date phishing simulations, and advanced reporting features.
The top alternatives to KnowBe4 security awareness training include:
- SafeTitan | Barracuda Security Awareness Training | Cofense | CybSafe | Infosec IQ | Mimecast Awareness Training | NINJIO | Proofpoint Security Awareness Training | SANS Institute Security Awareness | Terranova Security Awareness Training
Engaging training content, robust phishing simulations, and powerful real-time intervention training.
Users like: Easy-to-use platform with high-quality, real-time training.
Users dislike: Can take time to understand its features.
TitanHQ is a leading cybersecurity vendor that specializes in email and web security as well as data archiving. SafeTitan (formerly Cyber Risk Aware but acquired and rebranded by TitanHQ in February 2022) is its behavioral-driven security awareness training platform that provides users with engaging educational content, customizable phishing simulations, and real-time intervention training—with reporting and analytics to enable admins to manage and monitor progress.
Using SafeTitan, admins can leverage its library of courses, video and quiz content to assign engaging, gamified, bite-sized training for users to complete—as well as customize their own content. They can also create, customize, and run powerful phishing campaigns using the platform’s extensive template library. But what really sets SafeTitan apart from other solutions in this guide is its powerful real-time intervention training. How this works is that when a user exhibits a risky behavior, the platform can automatically detect it in real-time, and send training content related to the specific action they’ve taken. The platform also comes with reporting and analytics tools for admins, enabling them a 360-view of their entire organization and performance.
Organizations interested in testing out SafeTitan can take advantage of a 30-day free trial. For further pricing information we recommend reaching out to TitanHQ.
SafeTitan is best suited for larger enterprises looking for a powerful platform that can both provide assigned training and real-time intervention training, as well as MSPs looking for a strong offering to help SMB clients educate users and manage risk.
Phishing simulations based on real-world threats and advanced reporting capabilities.
Barracuda Security Awareness Training
Users like: User-friendly interface, great training material, powerful phishing simulations, and easy integration with Active Directory.
Users dislike: Setting up phishing campaigns can be cumbersome.
Barracuda is a leading email and network security vendor that specializes in providing enterprise-scale, multi-layered security solutions for organizations globally. Barracuda Security Awareness Training is its powerful awareness training product that offers powerful awareness training content, phishing simulations, and admin reporting capabilities. Security Awareness Training can either be purchased standalone or alongside Barracuda’s powerful Email Protection stack to provide total email protection.
Because the product is part of a wider email security platform, the training offered by Barracuda leverages threat intelligence and real-world phishing examples to educate users on threats they might face. Admins can also either create their own customized training program from scratch or make use of the Quick Launch option to easily set up a campaign in minutes. To test users, admins can send not only simulated phishing emails, but also simulated SMS messages and voicemails, as well as found physical media (USBs and SD cards), with users able to report any suspicious emails via the Phish Reporting email plugin. What sets the product apart from its competitors is its powerful reporting capabilities—with the platform capturing more than 16,000 data points for analysis—and user risk scoring and benchmarking.
Security Awareness Training can either be purchased as a standalone product or as part of the Barracuda Email Protection bundle. For further pricing information, we recommend reaching out to the Barracuda sales team directly.
Barracuda Security Awareness Training is a great alternative to KnowBe4 for enterprise organizations that are looking for up-to-date and relevant phishing simulations and advanced reporting capabilities.
Powerful phishing simulations and a rich, up-to-date content library.
Users like: User-friendly, feature-rich, and highly customizable platform that comes with a variety of phishing templates based on real-life scenarios.
Users dislike: Simulated phishing emails can be too obvious, and some users struggle to integrate the product with third-party security tools.
Cofense (formerly PhishMe) is an industry leader in phishing protection, detection, and response solutions, specializing in combining AI and human intelligence to protect against social engineering. PhishMe is its phishing simulation and training solution that trains users on how to respond to phishing in a real-life (yet safe) environment. LMS is its computer-based training solution, designed to educate and test users on the wider areas of cybersecurity.
Using PhishMe, admins can configure and automate a fully customized 12-month phishing program in just a few minutes using Cofense’s library of 1,500 industry-specific phishing email templates, landing pages, and attachments as well as AI-based recommendations. The solution also comes with Cofense Reporter, an email plugin that enables users to report suspected phishing emails and admins to track campaign success. LMS comes with educational modules on all the key security topics—including social engineering, passwords, data protection, physical security, and more—as well as an interactive smishing (SMS phishing) simulator. And, of course, both products come with extensive, granular reporting capabilities, to enable admins to track user progress and adjust training programs accordingly.
Cofense currently offers a few of its modules free of charge as part of Cofense CBFree. For pricing information for PhishMe and LMS, we recommend reaching out to Cofense directly.
We recommend Cofense PhishMe and LMS for businesses of all that are looking for powerful, up-to-date phishing simulations, and a tool that can integrate with Cofense’s other phishing detection and response products.
An innovative, data-driven approach to security awareness training that aims to change user behavior and security culture.
Users like: Simple, user-friendly interface, powerful metrics, and a variety of modules.
Users dislike: Modules for more advanced users could be more challenging.
CybSafe is a UK-based security awareness training provider that takes an innovative approach to educating users. Its eponymous security awareness training platform is built on the premise of changing user behavior using data-driven metrics and behavioral science, and is designed by cybersecurity specialists, behavioral scientists, and data scientists working in collaboration. The platform offers not only personalized training modules, but also phishing simulations and in-depth reporting on user behavior.
What’s great about CybSafe is that its solution is based on machine learning and automation, and processes thousands of data points to personalize training programs to each user and their specific needs. Each learning module is designed to be short (6–13 minutes in length), engaging, and customizable, so organizations can tailor content to match their needs. Admins can also easily set up, customize, and launch phishing campaigns in minutes using phishing templates that are based on emotional and behavioral triggers. From the admin dashboard, security teams can track and understand user behavior, measure program success, and access unique data-driven insights.
CybSafe comes in four packages. Starter is free of charge but includes only basic features. While Standard starts at $1.00 per user per month, Professional at $1.80 per user per month, and Enterprise at $3 per user per month, with each tier providing more advanced features.
We recommend CybSafe for SMBs that are looking for an innovative, data-driven solution that educates users and changes behavior via personalized training modules, phishing simulations, and behavioral analytics.
Fun, engaging, and memorable educational content alongside powerful phishing simulations.
Users like: Wide range of training topics, engaging and memorable content, fully customizable and effective phishing campaigns.
Users dislike: Integration with Active Directory can be difficult, and older training videos can feel dated.
Infosec is a leading security awareness training provider that offers not only engaging awareness training and phishing simulations, but also a range of skills training courses and certifications. Infosec IQ is its awareness training and phishing simulation solution that specializes in providing engaging and relevant personalized training to help users stay secure both in the workplace and at home.
Educational training content that comes with Infosec IQ is designed to be fun, engaging, and memorable for users. Its library of more than 800 training resources includes interactive modules, bite-sized videos, “choose your own adventure” games, assessments, newsletters, and more, and admins can choose from pre-built programs or customize their own. Admins can also choose from a library of more than 1,000 phishing email templates and either create custom campaigns or set pre-built campaigns to run automatically. Using the PhishNotify email reporting plugin, users can report suspected phishing emails and admins can track campaign progress. Admins can also track trends, identify risky groups of users, and enroll individuals in further training via the admin dashboard.
Infosec IQ comes in three pricing tiers—standard, Enterprise, and Infosec IQ + Skills—and all tiers include unlimited awareness training and phishing simulations. For further pricing information, we recommend reaching out to Infosec’s sales team.
Infosec IQ is a fantastic alternative to KnowBe4 awareness training and is suitable for organizations of all sizes that are looking for fun, engaging, and memorable training content alongside powerful phishing simulations.
Humorous, entertaining, and memorable educational content, coupled with real-life, de-weaponized simulated phishing emails.
Mimecast Awareness Training
Users like: Humorous, entertaining, and memorable video content, as well as ease of setting up phishing campaigns.
Users dislike: Poor integration with Active Directory.
Mimecast is a leading email security provider that offers a range of cloud-based cyber defense and resilience products for organizations globally. Mimecast Awareness Training is its engaging security awareness training product that provides humorous educational content alongside real-life, de-weaponized phishing simulations and user risk scoring.
Mimecast educational content is based on behavioral science and designed to be short (with each module being 3-5 minutes in length), entertaining, funny, and memorable—because of this it’s rated highly by users. What’s also great about the product is that, because it integrates with Mimecast email security, organizations can leverage SAFE Phish, which de-weaponizes genuine phishing emails and converts them into phishing simulations for users in real-time. For admins, Mimecast offers SAFE Score, which provides granular insights into user metrics, behaviors, and progress, and enables them to better understand individual user risk.
In terms of pricing, the product can be purchased standalone or alongside Mimecast’s other powerful email security products. There are plans available for commercial and enterprise businesses (more than 100 users) as well as small businesses (fewer than 100 users). We recommend reaching out to Mimecast’s sales team for further information.
Mimecast Awareness Training is a great option for both SMBs and enterprise organizations that are looking for entertaining and engaging educational content alongside powerful phishing simulations and user reporting capabilities. We also particularly recommend the product for existing Mimecast customers, as the product integrates seamlessly with its email security products.
Entertaining, memorable, and compelling awareness training alongside fully managed phishing simulations.
Users like: Short, engaging, and entertaining training videos that are not only relevant to recent threats, but memorable.
Users dislike: Lack of ability to customize training modules.
NINJIO is a security awareness training provider that’s best known for its award-winning anime-style training videos. NINJIO AWARE is its powerful security awareness training platform that offers a wide range of bite-sized training content—with full access provided to its rich library as well as a new episode released monthly. NINJIO PHISH is its “Phishing-as-a-Service” platform that integrates with NINJIO AWARE to not only automatically send users relevant and up-to-date simulated exercises, but also enroll them in refresher training if they fail a simulation.
What’s great about NINJIO AWARE is that it comes in several different styles, so organizations can choose whichever suits their organization best—for example, AWARE ANIME uses American anime-style characters, while AWARE corporate uses a more conservative animation style. Each training video is between 3–4 minutes in length and based on real companies that have suffered the breaches or attacks covered in the story. NINJIO PHISH is a managed service where NINJIO can configure and schedule phishing campaigns on an organization’s behalf—but admins can also customize content if required. Admins can also track user activity and progress over time to gain visibility into organization-wide trends and areas for improvement.
NINJIO currently offers discounts for non-profits and educational organizations. For full pricing information, we recommend reaching out to NINJIO’s sales teams.
NINJIO is a fantastic alternative to KnowBe4 for mid-sized and enterprise organizations that are looking for entertaining, memorable, and compelling security awareness training alongside phishing simulations as a managed service.
Engaging training content alongside powerful phishing, smishing, and USB simulations.
Proofpoint Security Awareness Training
Users like: Strong and effective phishing simulations, engaging training content, and easy to use.
Users dislike: User interface can be cumbersome, and some phishing email templates are dated.
Proofpoint is one of the world’s leading email security providers, specializing in securing businesses and their data against advanced threats and email compromise. Proofpoint Security Awareness Training (developed by Wombat Security Technologies and acquired by Proofpoint in 2018) is its sophisticated security awareness training solution that combines modular training and assessment, phishing simulations and testing, risk scoring, and granular reporting capabilities all on one easy-to-use platform.
Proofpoint Security Awareness Training is designed to be engaging, educational, and memorable for users, and includes interactive content, videos, games, and more. The solution’s threat simulation capability ThreatSim also offers not only email-based phishing simulations, but also USB simulations and SMS simulations, as well as a library of more than 700 real-world templates to choose from. Users can then report any suspicious emails using Proofpoint’s PhishAlarm email plugin. Admins can also check user and campaign progress in detail via the admin dashboard, as well as view individual user risk scores via Very Attacked People (VAP) reports.
Proofpoint Security Awareness Training comes in two packages—Standard (which comes with all the key features we’ve discussed) and Enterprise (which adds further integration, support, and multi-language content). These can also be purchased standalone or as part of the Proofpoint Essentials stack for SMBs. We recommend reaching out to Proofpoint for further pricing information.
Proofpoint Security Awareness Training is a great alternative to KnowBe4 and is particularly suited for SMBs that are looking for engaging educational content as well as email, USB, and SMS phishing simulations. We’d also strongly recommend the solution to any organization already using the Proofpoint Essentials stack for SMBs.
High-quality awareness training across a range of learning styles.
SANS Institute Security Awareness
Users like: High-quality, up-to-date training content and resources.
Users dislike: Some users experience a learning curve at first.
Established in 1989, SANS Institute is an established cybersecurity training provider that specializes in providing awareness and skills training, courses, and certifications for security professionals globally. Its Security Awareness products are designed and developed by its security experts and include its EndUser Training and Phishing Platform. Combined, these provide a holistic and comprehensive security awareness training education for users.
SANS EndUser Training is designed to provide users at all awareness levels with up-to-date, relevant and engaging awareness training. Offering more than 50 modules with content in six unique styles (including animation, host-led videos, interactive games, illustrations, and more), the platform is designed so that organizations can select the learning styles that best support their users and their goals. SANS’ Phishing Platform enables admins to schedule phishing campaigns over a 12-month period and offers an extensive phishing email template library that includes pre-made templates in five difficulty levels. From the admin dashboard, admins can track and adjust their programs based on the SANS Security Awareness Maturity Model, as well as benchmark progress, identify risky users, and create C-suite level reports.
For pricing information for SANS’ Security Awareness products, we’d recommend reaching out to their sales team directly.
SANS Security Awareness is overall an excellent alternative to KnowBe4. We recommend the solution for mid-sized and enterprise organizations that are looking for high-quality security awareness training that’s highly flexible and suitable for a range of learning styles.
Diverse and accessible awareness training alongside phishing simulations that are based on Microsoft threat data.
Terranova Security Awareness Training
Users like: Easy to deploy and use, highly customizable, and diverse content.
Users dislike: Reporting capability can be confusing.
Acquired by HelpSystems in 2022, Terranova Security remains a well-established security awareness training provider that’s been educating security professionals for more than 20 years and became one of Microsoft’s strategic partners in 2020. Terranova Security Awareness Training provides risk-based awareness training alongside powerful, relevant phishing simulations and individual “Cyber Hero” risk scoring to help change user behavior at its root and give users the tools to detect and thwart potential attacks.
Terranova is well-known for its human-centric approach to training and focus on diversity, inclusivity, and accessibility within its content. Based on behavioral science, training modules are kept short (educating users via microlearning and nanolearning techniques) as well as engaging (including quizzes, games, interactive exercises, and more). Being a Microsoft partner also enables Terranova to leverage Microsoft threat data and use this to create phishing templates and simulations that are based on real-world threats that users might face. Terranova also recently launched its “Cyber Hero Rating”, which assigns a unique risk score to each individual user based on their behavior and can help admins to personalize training for more risky or frequently targeted users.
For pricing information, we recommend reaching out to Terranova’s sales team directly.
Terranova Security Awareness Training is a great solution for mid-sized and enterprise organizations that are looking for high-quality, diverse, and accessible training content alongside phishing simulations that are based on real-world threats.