DevOps

The Top 10 Landing Page Building Solutions

Compare the Top Landing Page Building Solutions. Explore key features like drag-and-drop editing, A/B testing, and customizable templates.

Last updated on Nov 01, 2024

Written by Mirren McDade

Technical review by Laura Iannini

The Top 10 Landing Pages Building Solutions include:

1. Wix Studio
2. Unbounce
3. HubSpot CRM Platform
4. Elementor Website Builder
5. Landingi
6. GetResponse
7. MailChimp
8. WebFlow CMS
9. LeadPages
10. InstaPage

Landing page builders are tools that allow you to create, customize, and publish landing pages without the need for coding knowledge or experience. These solutions save time and resources, provide valuable analytics for optimization, and integrate seamlessly with other marketing tools to ultimately boost marketing efficiency and results.

A good landing page building solution supports companies in designing and optimizing their unique web pages to drive traffic, boost lead generation, and convert visitors into customers, and also facilitate the tracking of your landing page’s performance, making it easier to optimize it for conversions.

Our top picks of landing page builders have been selected based on usability, design flexibility, integrations, analytics, and price. Each tool on our list suits a different set of needs, catering to a wide range of business types and sizes. We have examined each platform’s feature sets, the quality of customer support they provide, and have taken customer reviews into consideration.

Wix Studio

Wix Studio offers a cloud-based landing page builder which allows agencies and enterprises to create compelling pages that drive traffic and conversions. It offers advanced design and dev capabilities, animations, built-in responsiveness, native AI tools, multi-site management, best-in-class SEO capabilities, and native integrations with market-leading tech.

What We Like: The platform offers an intuitive editor and a wide range of AI tools, such as a Responsive AI that optimizes designs to every break point in a single click, and an AI code assistant that helps developers to ship code faster. It integrates with popular marketing tools for a unified, seamless experience.

Best Features:

Intuitive editor with smart design tools and no-code features.
Built-in AI tools for every aspect of the creation process, including image editing and responsiveness.
Advanced analytics and SEO tools for insights and optimization.
Integrations with Google, Meta, Amazon and other leading tech, including email marketing, and social media tools.

We Recommend: Wix Studio’s landing page builder is well-suited for agencies and enterprises looking to streamline workflows. The combination of intuitive creation features alongside AI tools makes it an ideal choice for professionals who want to boost productivity without compromising results.

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Unbounce

Unbounce is a leading landing page builder software that boosts conversions with custom landing pages, pop-ups, and sticky bars. It integrates seamlessly with popular marketing tools, providing flexibility and data-driven outcomes.

What We Like: Unbounce not only enhances brand alignment, but also simplifies the creation process with drag-and-drop functionality and over 100 templates. Its AI-powered features provide instant optimization by directing traffic to the most conversion-likely page.

Best Features:

Customizable landing page builder with 100+ templates.
Direct integrations with numerous marketing tools via Zapier.
AI optimization for increased conversions.
A/B testing for data-driven decision making.

We Recommend: Unbounce is ideal for businesses of all sizes seeking to improve their lead conversion via customized landing pages. Its functionality, ease of use, and AI-driven features make it highly suitable for marketers striving for impactful results.

HubSpot CRM Platform

HubSpot is a comprehensive CRM platform with an integrated, free landing page builder, designed to help businesses convert website visitors into leads.

What you like: HubSpot not only helps businesses create beautiful landing pages without technical expertise, but it also offers functionality to test, analyze, and optimize those pages, ensuring optimum performance.

Best features:

Drag-and-drop editor and library of mobile-optimized templates for creating and publishing landing pages.
Dynamic content customization based on visitor’s information.
Centralized dashboard for performance analysis and optimization.
Built-in SEO suggestions for pages to drive more traffic.

We Recommend: This solution is ideal for businesses of all sizes aiming to enhance lead conversions through effective landing pages, without requiring substantial design or IT resources. Organizations looking to personalize visitor interactions and continuously optimize landing page performance will benefit from HubSpot CRM Platform.

Elementor Website Builder

Elementor is a renowned website builder for WordPress, used by developers, designers, and marketers alike. It provides both free and premium services.

What We Like: Elementor simplifies website creation with its drag & drop live editor, allowing for intuitive building without code. It’s also equipped with workflow tools and marketing solutions for a 360° user experience.

Best Features:

A live drag & drop editor enabling visual canvas creation.
Custom form and submission management, perfect for lead collection.
Integration capabilities with leading marketing and CRM tools.
Optimization and analytics for insightful visitor behavior tracking.

We Recommend: Elementor is ideal for web professionals desiring an all-inclusive, user-friendly platform for creating high-impact, responsive landing pages. It caters specifically to those seeking no-code solutions, with an emphasis on design efficiency and SEO optimization.

Landingi

Landingi is a no-code landing page platform providing a suite of marketing solutions for businesses, assisting with the creation, launch and optimization of marketing assets such as landing pages, pop-ups and microsites.

What We Like: Landingi offers a user-friendly drag-and-drop builder, with AI-driven SEO, text, and image management tools. It also streamlines campaign creation with ‘Smart Sections,’ and tracks micro-conversions via its ‘EventTracker’.

Best Features:

AI Assistance provides conversion-focused text, SEO optimization, and image editing directly in the builder.
Allows uniform branding and style across campaigns, reducing time spent on creation.
Tracks micro-conversions such as scroll depth, form initiations, image clicks, and custom events.
Supports over 170 integrations, aligning with your preferred marketing and productivity tools.

We Recommend: Landingi is ideally positioned for data-intensive digital marketers, SEO experts, businesses, or agencies aiming to elevate their digital marketing efficiency and conversion rates without the need for coding expertise. It is also beneficial to those needing to integrate a variety of tools into one comprehensive platform.

GetResponse

GetResponse is a beginner-friendly AI website builder that’s part of a larger marketing suite. Their Landing Page Builder is an AI-powered platform that assists businesses in creating effective and customized landing pages as part of their comprehensive marketing strategy.

What We Like: GetResponse focuses on user-friendly, data-driven tools. It simplifies page creation with its intuitive design tools and AI-supported creator, making it ideal for beginners.

Best Features:

Easy implementation of landing pages with customizable templates and a simple drag-and-drop editor.
A/B testing and performance tracking for insightful data-based improvements.
Built-in SEO tools to boost online visibility and audience targeting.
Live chat feature for real-time customer engagement.

We Recommend: GetResponse Landing Page Builder is highly recommended for small businesses, marketers, and entrepreneurs who are searching for a beginner-friendly, data-driven tool to create efficient landing pages as part of a larger, intuitive marketing suite.

MailChimp

Intuit Mailchimp is a reliable email marketing and automation platform that leverages real-time data to personalize every email for every customer.

What We Like: Intuit Mailchimp provides a seamless tool for creating engaging landing pages and has a mobile app that lets you grow your online presence anywhere, anytime.

Best Features:

Easy design of landing pages with a built-in content studio and drag-and-drop builder.
Enhancement of brand experience with consolidated landing pages and targeted marketing campaign integration.
A seamless transition between domains with the ability to create infinite landing page subdomains.
Insightful reports on visitors, clicks, conversions, and revenue to optimize landing pages.

We Recommend: The platform is an ideal fit for small to mid-sized businesses wanting to automate and personalize their email marketing, and who need a no-fuss approach to creating, monitoring, and refining landing pages.

WebFlow CMS

WebFlow is a seamless website builder that offers a visual, drag-and-drop editor for users of all abilities and experience levels. It combines web design and content management in one platform, allowing swift creation, management, and publishing of website content without coding.

What We Like: WebFlow accelerates the landing page building process with an intuitive, visual canvas and offers an extensive range of pre-built templates and hosting for quick website launch.

Best Features:

Visual, drag-and-drop editor enabling code-free web design.
Real-time preview and publishing of content.
SEO management within the CMS to boost content’s organic visibility.
Customizable search experience for site visitors.

We Recommend: WebFlow is ideal for businesses of all sizes that want to streamline their website design process. It’s especially useful for those with limited coding knowledge seeking to create professional, visually appealing landing pages informed by real data insights.

LeadPages

LeadPages is a comprehensive lead generation platform dedicated to helping businesses grow faster with high-converting websites, landing pages, and digital marketing resources.

What We Like: LeadPages provides user-friendly tools that empower entrepreneurs and marketers to publish websites and landing pages without any coding. Its conversion-optimized templates perform 5x better than the industry standard.

Best Features:

Over 250 conversion-optimized templates for quick customization.
A complete conversion toolkit, including pop-ups, alert bars, and lead gen forms.
AI technology for generation of copy and images to speed up the page launch process.
In-built tool for managing and sorting leads.

We Recommend: LeadPages is a strong choice for entrepreneurs, marketers, and businesses of all sizes seeking a comprehensive and user-friendly platform that can help increase customer base and revenue without requiring advanced technical skills.

InstaPage

InstaPage is an intuitive Landing Page builder with AI-generated content, allowing swift campaign optimization and seamless integration with multiple tools.

What We Like: InstaPage lets you design high-impact landing pages, without needing a developer. It also leverages AI to create and test content for different audience groups and ad campaigns.

Best features:

User-friendly drag-and-drop builder with a choice of over 500 templates.
AI-powered content generation and A/B testing capabilities.
Direct integration with a broad range of MarTech tools.
AdMap for organized campaign and page management.

We Recommend: InstaPage is ideal for businesses of all sizes seeking a comprehensive landing page tool that can effortlessly create, manage, and optimize robust landing pages to improve conversion rates. With 120+ integrations, Instapage easily connects with your favorite advertising, CRM, email, ecommerce, marketing, and sales solutions.

The Top 10 Landing Page Building Solutions

Everything You Need to Know About Landing Page Building Solutions (FAQs)

What Is A Landing Page Building Solution?

A landing page is a standalone web page that users are directed to when they are looking for information on a specific topic – usually a marketing campaign. The name ‘Landing Page’ comes from its function, as this is the page visitors land on when they click on your campaign link.

A landing page building solution is a software tool used to create optimized, stand-alone web pages for specific marketing campaigns or objectives. These solutions help users to ensure their landing pages are mobile-responsive and can integrate with other marketing tools and platforms.

A good landing page building solution can be an integral tool for driving conversions, capturing leads, and achieving targeted marketing goals in the most effective and efficient way.

What’s The Difference Between A Landing Page And A Homepage?

The key difference between a landing page and a homepage is their purpose and focus.

Your homepage is a valuable marketing asset that differs from your landing page in several key ways. If you look at your site as a physical store the homepage is like your storefront, where customers would come to learn about your services and products. The homepage exists to entice website visitors to continue exploring the site.

A landing page differs as it has a more specific focus and target audience. They will also typically incorporate a Call To Action (CTA). A landing page is designed for a specific marketing campaign or objective, aiming to drive conversions and capture leads for that specific campaign.

How Do Landing Page Building Solutions Work?

Landing page building solutions work to provide users with a way to easily build their perfect landing page. These solutions provide templates and drag-and-drop editors that facilitate the creation of customized landing pages. Users can then make any changes they desire, including adding text, images, forms, and other elements. The solutions allow organization to test and update the pages they create to determine the most optimized layout to drive conversions.

What Features Should You Look for when Choosing Landing Page Building Solutions?

The best landing page builder for you will be the one offering features best suited to your organization’s needs. However, some core capabilities to look for include the following:

Drag-and-drop Editor. This feature allows users to easily design landing pages by simply dragging and placing elements (like buttons, images and text) onto the page layout. This makes it easy for anyone to create professional, customized landing pages, without requiring coding skills.
Robust A/B Testing. A/B testing involves creating and comparing several versions of a landing page to evaluate which one has the best performance. These data driven insights into which design elements are performing best help to better drive conversions and support continuous optimization for improved marketing results.
Customizable Templates. Having a variety of pre-designed templates that can be tailored to fit your brand and campaign needs saves time and effort, as well as providing a professional starting point that can be modified easily to create effective, visually appealing landing pages.
SEO Features. This functionality allows you to optimize the landing page for search engines, improving pages visibility in search engine results, driving more organic traffic, and increasing the potential for conversions.
Analytics. Being able to track metrics like conversion rates, visitor behaviors, and traffic sources is highly useful. These data driven insights into the performance of your landing page allow you to make better informed decisions to improve overall marketing effectiveness.
Integration. Integration is important for a landing page building solution as being able to connect and work seamlessly with other marketing tools, like CRM systems and email marketing services. This can improve workflows, enhance data synchronization, and manage marketing campaigns more efficiently.

Mirren McDade

Senior Journalist & Content Writer

Mirren McDade is a senior writer and journalist at Expert Insights, spending each day researching, writing, editing and publishing content, covering a variety of topics and solutions, and interviewing industry experts. She is an experienced copywriter with a background in a range of industries, including cloud business technologies, cloud security, information security and cyber security, and has conducted interviews with several industry experts. Mirren holds a First Class Honors degree in English from Edinburgh Napier University.

Laura Iannini

Cybersecurity Analyst

Laura Iannini is an Information Security Engineer. She holds a Bachelor’s degree in Cybersecurity from the University of West Florida. Laura has experience with a variety of cybersecurity platforms and leads technical reviews of leading solutions. She conducts thorough product tests to ensure that Expert Insights’ reviews are definitive and insightful.