Website Conversion Tools are crucial for businesses looking to improve the user experience and increase levels of engagement with their website. These tools serve two primary functions. The first is that they allow you to monitor user behaviour on the site. This comes in the form of recording sessions, so you can see how people move around your site. It may also include heatmapping and lists of the top pages visited. Some tools may show some user data, such as their domain.
The second function is that they allow you to create forms and polls. This allows you to obtain customer feedback and generate more leads.