Search engine optimization (SEO) is a process designed to help organizations improve website traffic and visibility by optimizing content so that it ranks highly in search engine results. SEO comprises not one single technology or process, but rather a combination of various best practices that are supported by multiple types of tools and technologies.
Key technologies to support your SEO processes include keyword research, backlink analysis, website auditing, traffic volume analytics, and competitor analysis tools:
Vendors listed within this category offer a range of SEO tools. Some might be all-rounders, offering a multitude of tools on one holistic platform. While others might specialize in keyword research or backlink analysis, for example.