Email Signature Software aims to give businesses a way to centrally manage email signatures. Creating a consistent visually striking email signature can help to enhance a company’s brand and marketing. The platforms in this category all offer a designer to help customers build email signatures. This can be a drag and drop email signature editor, or a form-based builder. This functionality this designer offers is important as email signatures must be consistent with company fonts and colour schemes.
Email Signatures will often contain pictures, social media icons, company logos and can even go as far as including banner ads for websites. All of this is aimed to use email as a way of direct marketing to increase generating leads and gaining conversions. Email Signature platforms give businesses the ability to create and optimise email signatures across all of their employees, with the best platforms pushing out email signature updates without end users having to do anything. Email Signature platforms give business the ability to create customisable signatures, with fonts, images, colours and designs. The software will also measure email engagement rates, allow businesses to create signatures for different groups, and have user management functionality.