Mobile Application Management (MAM) software allows IT teams to provision, manage, configure, and block applications on mobile devices. Key features of these solutions include enforcing application security policies, provisioning and updating apps across users and teams, as well as blocking malicious applications and services.
Mobile application solutions ensure that end-users have all the applications they need installed on their devices, and that they are always kept up-to-date and ready to go. This coverage extends across corporate-owned and personal mobile devices used for work purposes. Apps can be managed across the whole organization, or by groups and teams.
Mobile application management solutions are also an important way to protect corporate data stored on mobile applications. They enable IT teams to monitor, update, and configure applications with ease from a central admin console, where they can also set data loss and compliance policies. These platforms also prevent end-users from installing harmful third-party applications, protecting against malware, and phishing attacks. This guide will explore the top mobile application management for businesses, based on their key features, security policies user experience, and integration capabilities.
Everything You Need To Know About Mobile Application Management Software (FAQs)
What Is Mobile Application Management Software?
Mobile application management software enables IT teams to control, provision, configure, block, and monitor applications installed on endpoint mobile devices. This includes both corporate owned endpoints (such as smartphones, laptops and tablets) and employee-owned devices that employees may be using for work purposes.
The key use case of mobile application management software is to apply and enforce corporate policies governing mobile apps and how corporate data can be shared across those applications. This can include provisioning mandated apps which all users should have access to, managing application updates and software licenses, configuring data protection policies, and blocking access to harmful applications which may spread malware. Mobile application management solutions can also be used to separate personal and corporate data stored on a user’s device.
MAM software is often used in conjunction with Mobile Device Management (MDM) solutions as part of a more extensive Enterprise Mobility Management (EMM) strategy. These solutions work together to provide a comprehensive approach to securing and managing mobile devices, applications, and their associated content. MAM specifically focuses on controlling app access, usage, and security, while MDM targets device management and security.
Why Is Mobile Application Management Software Important?
Mobile application management software has several benefits for IT teams. They improve efficiency by providing an admin console with control over all applications installed on user mobile devices. They make it easier for teams to enroll and provision new users by ensuring they immediately have access to all of the applications they need. They also make it easier to offboard users with remote wipe capabilities.
Mobile application management also improves security. Admins can configure security policies to block harmful applications, reducing the risk of malware and phishing. They can also be used to enforce data protection policies across different applications and services, which can be difficult on an individual app by app basis. Mobile application management solutions can also be used to support secure bring-your-own-device workflows, enabling people to securely use their personal mobile devices in the workplace.
How Does Mobile Application Management Software Work?
This list of vendors covers enterprise mobile application management solutions, typically delivered via a SaaS model. These solutions use a range of methods in order to facilitate enterprise control over third-party applications, including:
- Application Wrapping: This involves using either Software Development Kits (SDKs) to add additional code to an app, or an API integration, which enables security teams to apply and enforce management policies.
- Containerization: Also known as application sandboxing, this involves an app or group of apps being isolated on a device; enabling users to separate corporate and personal data.
- Device-Level Application Management: This involves utilizing the mobile operating system of the device itself, such as iOS, to control and manage data on the device.
One of challenges of mobile application management is that organizations often need to support users across a range of operating systems. As such, many of the vendors on this list offer broad support for different devices and operating systems with an open approach to securing mobile apps. This is something to consider when selecting a mobile application management solution.
What Features Should You Look For In Mobile Application Management Software?
Mobile application solutions can offer a range of key features to support IT teams managing applications across mobile devices. Features to look for when selecting a mobile application management solution include:
- Application Provisioning: The ability to deploy and assign apps to users and devices, across groups and teams and ensure apps are kept updating
- Application Security Controls: App configuration, monitoring DLP and enforcing security and compliance policies are key features to look for
- Block Applications: Ensure you have the ability to block malicious and inappropriate applications from corporate devices
- Remote Wipe: The ability to remotely wipe user devices and applications is an important feature to consider
- Track Application Purchasing: Admins should be able to manage software licensing and track application purchasing
- Broad Coverage and Integrations: Ensure converge for a wide range of devices, operating systems, and applications to suit your business needs
- Admin Console: A well designed and user-friendly admin console is a key feature to configure policies and view all deployed applications
- BYOD: Ensure support for management both corporate mobile devices and personal devices with containerization features
- End User Self-Service: End users should be able to manage their own applications as long as they are following corporate policies
- Additional Security Features: Many mobile application management software solutions offer additional security features such as VPN capabilities and single sign-on