Email delivery solutions enhance your email delivery rates, as well as managing sender reputation, and mitigating issues related to spam and email bounces. This benefits both you and your customer. You benefit as you can ensure that customers engage with the emails that you spend time crafting, and your customer benefit as they receive the content they need and want. These solutions provide businesses with the tools they need to create and send targeted, personalized email campaigns, track results, and analyze performance.
Email delivery solutions also offer features such as email scheduling, analytics, automation, and bounce management. This range of capabilities highlights how email delivery solutions are an essential tool for organizations looking to maximize their email engagement and return on investment. For many organizations, email is their number one way of communicating with their customer base. It is, therefore, essential that this is an effective and flexible means of communication.
Email deliverability is affected by various factors including sender reputation, email authentication, content quality, and recipient engagement. Email delivery solutions work by assessing these ratings and streamlining the emailing process, ensuring your messages reach their intended audience. They work closely with ISPs, deliver dedicated IP allocation, as well as DKIM, DMARC, and SPF authentication mechanisms to create a robust path between the sender and recipient inboxes.
As a sender, using an email delivery solution helps you maintain your sender reputation, reduce email bounces, minimize spam complaints, and enhance customer experience. These solutions simplify email management for marketers, developers, and businesses alike, taking the guesswork out of reaching customers swiftly and efficiently.
The email delivery market has grown significantly in recent years, with numerous providers offering diverse features, pricing, and support. Finding the right provider can be overwhelming, but we’re here to help. This guide will explore the top 10 email delivery solutions based on their features, performance, security, customer support, and pricing. We’ll consider their user interface, APIs, scalability, reporting capabilities, and third-party integrations, based on our own testing and customer reviews.
Everything You Need To Know About Email Delivery Solutions (FAQs)
What Are Email Delivery Solutions?
Email Delivery systems are used to help streamline the process of delivering emails to your customers. While this sounds like a straightforward job, inboxes use a range of sophisticated techniques to prevent spam, graymail, and phishing attacks from reaching the end user. It is all too easy for perfectly legitimate mail to fall into this category and be blocked or end up in the wrong inbox.
Email delivery systems use techniques including SPF, DKIM, and DMARC assessment, reputation management, have access to allow/blocklists, and can identify unengaged addresses to improve email deliverability. These features come together to ensure that you can communicate with your audience when and how you need.
This type of solution is particularly useful for organizations needing to send large volumes of emails each month. As email filters tend to look for simple, repetitive content that it deems to be spam, things like password resets and welcome emails are sometimes classed as spam. Once this verdict has been reached by an email filter, it may consider all emails from your domain to be spam and block them too.
Email delivery solutions prevent this through improving domain reputation and ensuring your communication passes DMARC checks, proving its authenticity.
How Do Email Delivery Solutions Work?
Email Delivery solutions use a range of techniques to provide a comprehensive and cohesive improvements in email delivery and reputation rates. We’ll break down some of the common technologies used to give you an insight into what’s going on behind the scenes.
- Sender Reputation – This is a score that combines multiple factors to give a sense of how reliable and trustworthy a sender is. The higher the score, the more likely an ISP is to deliver the email to the correct inbox. Email delivery solutions will manage send volume, frequency, user feedback, unsubscribes, undeliverable emails, and bounce rates to improve and optimize your sender reputation score.
- Inbox Placement – This helps to ensure that your emails end up in primary inboxes, rather than promotions, social, or spam folders. This can be improved through removing unengaged or purchased email addresses, authenticating emails through DMARC, and ensuring that the content you deliver is valued and engaging.
- Blocklists – By monitoring blocklists, you can identify if your domain address is listed. A delivery solution can use preset templates and monitoring to reduce the chances of your content looking like spam and being added to a blocklist.
What Features Should You Look For In An Email Delivery Solution?
As email delivery solutions pull together multiple capabilities and tools to improve a range of areas, selecting the right solution for your needs can be an overwhelming task. In this section, we will cover some of the key features and points to look out for when selecting a platform for your organization.
- Send/Block/Bounce Rate Analysis – Gain valuable insight into what actions are being taken to your emails when they attempt to reach an inbox. This type of monitoring allows you to understand what content is working well, and what needs to be altered.
- Sender Reputation Monitoring – These tools ensure that your domain is perceived to be credible and valued. This ensures that your emails will be treated positively by inboxes.
- Support Team – Many platforms provide a support team who can help with specific enquiries and ensure that you get the most out of your email deliverability platform. Some platforms schedule a specified number of contact hours per month, others are on hand as and when you need them.
- Email Warmups – By gradually increasing the number of emails delivered by a mailbox and ensuring that they are engaging and have responses, organizations can prove to ISPs that their content is valid. This process is carried out over a number of weeks and can drastically improve your sender reputation.